AOTC EP 37 - Marketing Cloud: Powerful But Complex. How Gerent’s Implementation Approach Works Best
Ahead of the Curve13 Loka 2021

AOTC EP 37 - Marketing Cloud: Powerful But Complex. How Gerent’s Implementation Approach Works Best

There is likely no more all-encompassing and muscular marketing tool available to marketers than Marketing Cloud from Salesforce. More than a dozen fully integrated applications reside under the Marketing Cloud umbrella. Taken together, the combination can deliver expansive yet precise marketing campaigns, driven by AI and automation. But it takes a substantial learning curve in order to fully grasp its capabilities. That’s why Gerent takes a unique approach to designing implementations. In this episode, you’ll hear Gerent’s solution architect and Marketing Cloud specialist, Ryan Clayton explain Gerent’s approach and why it works so well for clients. Guest Bio Ryan Clayton has been with Gerent for several years. He currently focuses on Marketing Cloud but his implementations, too numerous to count, have seen him working as a cloud architect, technical architect, and a senior developer success agent at Salesforce specializing in Marketing Cloud. He brings all that experience to bear for Gerent’s clients on a daily basis. Key Ideas 02:03 – What separates Marketing Cloud from Salesforce CRM? 03:46 – How Ryan helps clients tackle the complexities of Marketing Cloud 4:56 – The starting point: the four key components that work for most clients 12:02 – Why the Gerent approach of “crawl, walk, run” makes so much sense with Marketing Cloud 12:59 – The proof that Gerent’s approach works: three case studies

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AOTC EP 43 - Secrets to a Successful Salesforce Implementation

AOTC EP 43 - Secrets to a Successful Salesforce Implementation

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4 Helmi 202231min

AOTC EP 42 - Top-Down Transformation - How Team Leaders Can Operationalize Big Change

AOTC EP 42 - Top-Down Transformation - How Team Leaders Can Operationalize Big Change

In theory, embracing digital transformation is one of the biggest steps a business can take to differentiate itself and adapt to a rapidly changing world. But in practice, digital transformation can o...

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AOTC EP 41 - MuleSoft – Pulling Data From Any Source and Making It Accessible To All

AOTC EP 41 - MuleSoft – Pulling Data From Any Source and Making It Accessible To All

Companies, organizations, and industries are waking up to the critical value and importance of data. It drives everything today. But data comes from different sources which means that companies have t...

4 Joulu 202119min

AOTC EP 40 - Gerent Digital – A Full-Service Digital Customer Experience Agency

AOTC EP 40 - Gerent Digital – A Full-Service Digital Customer Experience Agency

It’s surprising to find a digital agency these days that was founded before the word ‘digital’ was in anyone’s vocabulary. Gerent Experience (formerly Gerent Digital) is just such an agency. The prin...

1 Joulu 202122min

AOTC EP 39 - CPQ: Streamline the Process of Configuring, Pricing and Quoting

AOTC EP 39 - CPQ: Streamline the Process of Configuring, Pricing and Quoting

Sales teams have been churning out customer quotes for as long as there have been salespeople in the field. Before the advent of quoting software, prices and quotes were generated manually on spreadsh...

5 Marras 202119min

AOTC EP 38 - Pardot: How It Generates Quality Leads For Marketing And Sales Teams

AOTC EP 38 - Pardot: How It Generates Quality Leads For Marketing And Sales Teams

There is plenty of technology available for marketing teams that can help generate leads. But when you begin to examine which technology generates quality leads, scored on their likely convertibility,...

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AOTC EP 36 - Salesforce Commerce Cloud: One-Stop Shopping For Both B2B and B2C Companies

AOTC EP 36 - Salesforce Commerce Cloud: One-Stop Shopping For Both B2B and B2C Companies

In 2020, consumers spent 375 billion dollars in the U.S. shopping online – give or take a few million. Much of that was driven by the pandemic and major online companies like Amazon and one or two oth...

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