AOTC EP 40 - Gerent Digital – A Full-Service Digital Customer Experience Agency

It’s surprising to find a digital agency these days that was founded before the word ‘digital’ was in anyone’s vocabulary. Gerent Experience (formerly Gerent Digital) is just such an agency. The principals – Mike Simon and Gordon Forsyth – began their agency work 20 years ago. Not surprisingly, their company has evolved as technology has evolved to the point where, today, Mike and Gordon along with their 50 employees can offer Gerent customers a full-service agency built around customer DX. Gerent Experience is literally an all-inclusive digital agency with a single focus: provide blue-chip customer DX strategies, solutions, and products. In this episode, an interview with Mike Simon and Gordon Forsyth on the genesis of their agency and how it has evolved over the last two decades to maximize technology and push the boundaries of agency work. Key Ideas: 04:07 – Mike Simon on what digital agency work was like 20 years ago… 05:56 – …and what Gerent Experience does today with Salesforce products at the core 08:28 – Gordon Forsyth discusses how customer data now drives everything they do 12:25 – Gerent Experience’s unique selling proposition 16:53 – 3 case studies that illustrate Gerent Experience’s work for clients Episode Guests: ‍ Mike Simon Partner and Principal Consultant, Gerent Experience & DefinedLogic Mike Simon is a business and IT practice leader with over 35 years of experience in business and IT transformation, process excellence, managed business, and IT services. He previously served as the CIO of a global logistics firm and as the Global Solution Executive for IBM IT Outsourcing. In his current role as a partner and principal consultant, he strives to help clients realize the value of their digital investments through brand development, creative design, customer experience design, engineering, and analytics. Gordon Forsyth Senior Practice Lead, Gerent Experience With two and a half decades of experience in the digital marketing sector, Gordon is a seasoned marketing leader and strategist. In his current role as Senior Practice Lead, Gordon brings expertise in digital business strategy, product management, digital marketing, content management and analytics, with implementation experience across the Salesforce platform.