What I Do (and Don’t Do) With Campaigns and Launches as a Fractional CMO

Launches and marketing campaigns are one of the biggest areas, I see Fractional CMOs overstep their boundaries,

It starts with mapping out a campaign or launch…and quickly turns into building timelines, reviewing every asset, sitting in execution meetings, and basically project managing everything.

In this episode of my “What I Do and Don’t Do as a CMO” series, I’m breaking down how I approach campaign and launch planning including:

The 6 key things I own when planning campaigns or launches
The difference between strategy and project management
Where most CMOs overstep during a launch or campaign
And the filter I use to protect my time and boundaries

If you’ve ever had PTSD from launching or doing marketing campaigns (lol I feel you), this episode will help you reset your boundaries and operate at the CMO level.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS

00:00 Are You Doing Too Much as a Fractional CMO?

00:25 When This Level of Campaign Involvement Applies

01:40 Should You Even Launch in the First Place?

03:15 Build the Strategy Before the Assets

05:30 Connect Every Campaign to One Business Goal

06:50 Set Channel Direction—Not Daily Tasks

11:10 Where the Campaign Budget Should Go

13:20 Monitor Performance Without Pulling the Data

16:50 What I Never Do During a Launch

18:50 The Biggest Mistake Fractional CMOs Make

20:40 The Filter That Protects Your Scope

21:35 Lead the Launch—Don’t Project Manage It

22:10 Step Fully Into the CMO Role

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