Advice Line: What’s Your Value?

In today’s special episode, Guy and four former show guests talk with callers about how they can prove the value of their products—and themselves.

First, Meagan from Vermont questions whether an experiential pop-up concept for her reusable gift wrap and bags is worth the effort. Then, Amanda from Wisconsin seeks new ways to explain her deck of dog enrichment activities to potential customers. And finally, Mark from New York looks for a complement to help grow his artisanal pesto business.

Thank you to the founders of Shiki Wrap, Woofsie, and In Mark’s Kitchen for coming on the show. Also thanks to WeWork co-founder Miguel McKelvey, Paperless Post co-founder Alexa Hirschfeld, and Chomps co-founders Pete Maldonado and Rashid Ali.

If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Robert Rodriguez.

You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.

To hear our returning guests’ previous episodes:

Miguel's original episode / Miguel's HIBT Lab episode / Miguel's Advice Line episode

Alexa's original episode / Alexa's Advice Line episode

Pete and Rashid's original episode / Pete and Rashid's Advice Line episode

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(834)

Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

A bright blue guitar covered in orange koi fish vanished from a museum display … and Swifties immediately knew what it meant.That distinctive guitar—the one Taylor Swift used to record Speak Now—had b...

26 Tammi 1h 9min

Advice Line with Monica Nassif of Mrs. Meyers

Plus, how candor has been a more effective press strategy than talking points for (the literal) Mrs. Meyers.First we meet Allison in California, seeking marketing ideas for her novel wig designs which...

22 Tammi 40min

Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its Founder

Before Gymboree became a cultural icon in the 80s and 90s, it was just one lonely new mom trying to find connection. Joan Barnes started hosting weekly playgroups for parents… and demand exploded. Wha...

19 Tammi 1h 20min

Advice Line with Neil Blumenthal of Warby Parker

Warby Parker co-founder Neil Blumenthal joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, how AI integrations with glasses are helping us see the wo...

15 Tammi 45min

La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020)

When Todd Carmichael and J.P. Iberti met at a grunge concert in Seattle in the 1980s, they were an unlikely pair. But they shared a love for great coffee, and the two friends began to dream about open...

12 Tammi 1h 8min

Advice Line with Jack Conte of Patreon (December 2024)

Patreon co-founder and CEO Jack Conte joins Guy on the Advice Line, where they answer questions from three early-stage founders about marketing and building community.First we meet Zac from Indiana, w...

8 Tammi 53min

Dollar Shave Club: Michael Dubin, From Zero to a Billion Dollar Exit in Five Years (December 2018)

It started with a massive pile of razors sitting in a Rancho Cucomonga warehouse, and Michael Dubin’s chance meeting of the man who wanted to get rid of them.In 2010, Michael was working in marketing ...

5 Tammi 52min

Advice Line: Tapping AI as a Resource for Your Business

This week, Guy is joined by TRX exercise straps founder Randy Hetrick, chicken restaurant giant Raising Cane’s Todd Graves, and Chesapeake Bay Candle Company founder Mei Xu in a special episode of the...

1 Tammi 43min