#256 - Is Voice dying ? the data says not. ft. Steve Morrell of Contact Babel

#256 - Is Voice dying ? the data says not. ft. Steve Morrell of Contact Babel

Is Voice Dying? The Data Says Not. ft. Steve Morrell of Contact Babel

In this episode, Martin is joined by Steve Morrell, founder of Contact Babel and author of the UK Contact Centre Decision Makers' Guide — now in its 23rd year. Steve brings a historian's eye to the industry, grounding the conversation in real data rather than hype.

They dig into some of the most striking trends from this year's report, including why average speed to answer has ballooned from around 16 seconds in 2004 to over two minutes today — and why it shows no signs of dropping. Steve explains how longer, more complex calls are placing a greater cognitive and emotional burden on agents, and why the industry may be sleepwalking into a burnout crisis.

The headline finding? Voice is very much alive. Despite years of predictions that digital channels would take over, live telephony still accounts for around 63% of all inbound interactions — a figure that has barely shifted. Steve shares data on why customers continue to reach for the phone, especially for urgent, complex, or emotionally charged issues, and what it means for businesses rolling out AI-powered self-service.

The episode closes with a practical take on AI adoption: where to start, what to avoid, and why the biggest risk isn't moving too slowly — it's deploying customer-facing AI before it's ready.

The UK Contact Centre Decision Makers' Guide is available free at contactbabel.com.

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Jaksot(266)

#264 - Prioritisation, Decision Systems & Improvement with The Forum

#264 - Prioritisation, Decision Systems & Improvement with The Forum

Feeling stuck in a cycle of firefighting, endless meetings, and inbox management — and wondering why nothing ever seems to truly improve? This episode might be exactly what you need.Martin is joined b...

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#263 - Danny Wardell of Alvaria CX

#263 - Danny Wardell of Alvaria CX

Get Out of Wrap | Episode #263 – Danny Wardell, VP EMEA GTM at Alvaria CXFrom filing in a damp cellar at a solicitor's office to VP at one of the contact center industry's most recognised brands, Dann...

12 Kesä 1h 3min

#262 - Teams, Trust, and BOSS Culture

#262 - Teams, Trust, and BOSS Culture

In this episode I am joined once again by the brilliant Lee Houghton for a conversation that gets to the heart of what makes a team a real team, and what gets in the way.They explore why "team" is con...

15 Touko 54min

#261 - Don't kick the hive with Jamie Corbett

#261 - Don't kick the hive with Jamie Corbett

In this episode I sat down with Jamie Corbett, Head of Operations at Advantis Credit, for a conversation that's as honest as it is inspiring. Jamie's story starts on the building sites, a plumber by t...

8 Touko 52min

#260 - Where is the AI bandwagon heading ? With Lee Houghton

#260 - Where is the AI bandwagon heading ? With Lee Houghton

Martin sits down with Lee Houghton, the UK's National Coach of the Year and founder of Get Knowledge, for a wide-ranging, honest conversation about artificial intelligence and what it's doing to us as...

1 Touko 41min

#259 - R.E.N the AI coach in the room - fixing burnout before it's too late. With Maria McCann & Kathryn Simons-Porter

#259 - R.E.N the AI coach in the room - fixing burnout before it's too late. With Maria McCann & Kathryn Simons-Porter

What if every contact centre agent and team leader had access to an on-demand AI coach — right in the moment they needed it most?In this episode of Get Out of Wrap, Martin is joined by Kathryn Simons-...

24 Huhti 43min

#258 Introducing a new contact centre podcast - 'ASA - Average Speed of Answer' by Barry Cooper

#258 Introducing a new contact centre podcast - 'ASA - Average Speed of Answer' by Barry Cooper

In this episode, Martin is joined by Barry Cooper — Head of Conversions at Smart Currency Exchange, long-time member of the contact centre community, and all-round legend of the Team Leader Community....

3 Huhti 32min

#257 - Lisa Dolan - Happy employees = Better business

#257 - Lisa Dolan - Happy employees = Better business

What does it really take to build a workplace where people thrive? Lisa Dolan, Regional VP of Employee Experience at Teleperformance, has spent over a decade proving that happy employees aren't just a...

27 Maalis 50min

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