9. Mary-Eleanor Power (Dalhousie): How eCommerce Trends are Reshaping PCO Marketing Best Practice

It’s YOUR time to #EdUpPCO

In this episode,

YOUR guest is Mary-Eleanor Power, Director of Marketing and Communications in the Faculty of Open Learning at Career Development at Dalhousie University

YOUR host is ⁠⁠Amrit Ahluwalia⁠⁠

Some key questions we tackle:

• What trends are reshaping PCO marketing?
• What does it take to build an effective PCO marketing engine?
• How do you define and focus on different target markets as a division that competes locally, nationally and globally?
• What goes into a rebrand process for a PCO Unit?

Listen in to #EdUp!

Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!

Connect with YOUR EdUp Team - ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠

Join YOUR EdUp community at ⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠!

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