250: Breakside’s Ben Edmunds, Great Notion’s James Dugan, and Von Ebert’s Sam Pecoraro Dissect Trendy Beers and Innovation

250: Breakside’s Ben Edmunds, Great Notion’s James Dugan, and Von Ebert’s Sam Pecoraro Dissect Trendy Beers and Innovation

How do you as a brewer identify trends, evaluate their potential resonance with your customers, then develop and deploy your own beers in response? This panel discussion with leading Portland brewers Ben Edmunds of Breakside, James Dugan of Great Notion, and Sam Pecoraro of Von Ebert—recorded at Great Notion as part of our most recent New Brewery Accelerator workshop—explores that very question.

Along the way, they discuss:

  • separating the signal from the noise in feedback data
  • maintaining a brewery identity despite changing trends
  • considering the consumer and leading with enthusiasm
  • technical processes around developing and testing new ideas
  • developing a palate and means of understanding and deconstructing other beers
  • the arc of imitation and adaptation
  • TTB challenges in using atypical ingredients
  • staff and consumer feedback processes
  • the importance of great front of house staff to explain and promote trendy beers

And more.

This episode is brought to you by:

Accubrew (https://accubrew.io): Step into the modern era of brewing. AccuBrew presents a game changing fermentation monitoring system giving brewers unprecedented, real-time insight into yeast health and activity. By simply mounting a sensor to a port, brewers get real-time information through the AccuBrew app, tracking sugar conversion, temperature, and clarity. And just one AccuBrew sensor protects every tank in the event of a glycol system failure. Get your hands on a tool that will help you deliver your best brew every batch! AccuBrew has your back because it was designed for you, the brewer, by brewers. Visit accubrew.io today, for a no obligation 90 day trial!

BSG (https://bsgcraftbrewing.com) This episode brought to you by Rahr Malting Co., celebrating 175 years of the “malt of reputation.” Since 1847, Rahr malt has been a benchmark of quality and consistency for brewers everywhere. Now offering dextrin malt to help you boost mouthfeel and haze in your IPA, or to show off a jiggly foam stand on a pils. Available exclusively through BSG at bsgcraftbrewing.com.

G&D Chillers (https://gdchillers.com): For nearly 30 years, G&D Chillers has set the mark for quality equipment you can rely on. G&D stands above the rest as the only chiller manufacturer that engineers your glycol piping for free. G&D also stands alone as the only chiller manufacturer with an in house team of installers and engineers, with 30 years of real world, field labor experience in breweries, wineries and distilleries. Contact the total glycol system design experts today at gdchillers.com

Jaksot(470)

462: Bierstadt, New Belgium, Wayfinder, and the Anatomy of a Lager Collaboration

462: Bierstadt, New Belgium, Wayfinder, and the Anatomy of a Lager Collaboration

Beer collaborations are a particularly effective way for brewers to share and learn, but what if you could take that experience and share it with a wider audience? That's the idea behind this episode,...

28 Helmi 1h 20min

461: Von Ebert and Zero Gravity Save Money and Make Better Beer with Process Aids

461: Von Ebert and Zero Gravity Save Money and Make Better Beer with Process Aids

In this episode, produced in partnership with RahrBSG, we’re taking a close look at process aids in the brewhouse and cellar, from anti-foaming agents and finings to enzymes and more. Whether you’re t...

24 Helmi 1h 8min

460: How Notch and Halfway Crooks Formulate Recipes for Tasty (and Convincing) Nonalcoholic Beer

460: How Notch and Halfway Crooks Formulate Recipes for Tasty (and Convincing) Nonalcoholic Beer

Last week, we hosted a series of three webinars focused on different aspects of nonalcoholic brewing. In this episode of the podcast, we share an excerpt from the first session—focused on formulation—...

21 Helmi 59min

459: Zach Typinksi of Urbanrest Brews Gold Medal Pilsner Without Pilsner Malt

459: Zach Typinksi of Urbanrest Brews Gold Medal Pilsner Without Pilsner Malt

Generally speaking, there’s some correlation between brewery scale and lager quality—and while there are plenty of exceptions to that rule, there’s no denying that honing lagers into the best versions...

13 Helmi 1h 9min

458: Tom Nielsen of Emberside Redraws the Boundaries between the Science and the Art of Beer

458: Tom Nielsen of Emberside Redraws the Boundaries between the Science and the Art of Beer

Through his decades of work in the brewing industry, many spent in R&D and quality at Sierra Nevada, Tom Nielsen has played a critical role in getting craft beer a seat at the broader brewing table. W...

6 Helmi 1h 18min

457: Cory Buenning of Fritz Family Focuses on Highly Attenuated Lagers With Perfect Proteins

457: Cory Buenning of Fritz Family Focuses on Highly Attenuated Lagers With Perfect Proteins

Fritz Family founder Cory Buenning brewed from the mid-90’s through the mid 20-teens for Wyoming craft beer pioneers Snake River, but the itch to do his own thing was strong, and after returning to Co...

30 Tammi 1h 8min

456: Jaron Anderson of Helper Beer Applies Modern Techniques to Classic Styles with Winning Results

456: Jaron Anderson of Helper Beer Applies Modern Techniques to Classic Styles with Winning Results

For Jaron Anderson of Helper Beer, listening to the beer itself, rather than following prescribed rules, is the only way to improve it. He’s well-versed in the theory, but not a slavish adherent to do...

23 Tammi 1h 15min

455: Doug Veliky of Beer Crunchers Offers His Predictions for Craft in 2026

455: Doug Veliky of Beer Crunchers Offers His Predictions for Craft in 2026

Doug Veliky, now of beverage consulting firm BrightBev, author of the BeerCrunchers newsletter and blog, and the personality behind the Beer Aficionado social media account, has a knack for explaining...

16 Tammi 1h 21min

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