Ep 8: What Is ‘Reverse Recruiting' and Why It’s Growing Now?

Hundreds of applications. Zero callbacks. That's the reality for a lot of senior professionals right now. And it's not because they're underqualified.

The job market has quietly shifted. More competition, more AI-generated resumes flooding the same roles, and a hiring system that was built to process candidates, not advocate for them. Something had to give.

So what does it look like when the entire model gets flipped on its head?

In this episode of Procurement Pulse, Friddy sits down with Adam Feinberg, founder of My Personal Recruiter, to unpack what reverse recruiting actually is, why it's gaining traction right now, and what it reveals about the state of hiring in 2026.

Friddy and Adam get into how the traditional recruiting model has always served the employer and left job seekers to navigate a system stacked against them. They also tackle the AI question nobody is asking out loud: as more candidates use AI to bulk-apply and auto-generate resumes, does any of it even matter anymore? And if everyone looks great on paper, what actually separates the people who get hired?

Friddy also makes a prediction about where AI in recruiting is ultimately headed that stopped Adam in his tracks.

What We Discuss:

00:00 What reverse recruiting is and why it didn't exist before

03:03 How the job search actually works when someone else is running it for you

06:11 Who the job market is hardest on right now and why

10:08 The AI resume arms race and why it may be backfiring on candidates

14:53 Friddy's counterintuitive prediction: AI will matter less, not more

23:38 What happens to entry-level jobs and the leaders who were supposed to come from them

30:32 Where the job market goes from here

Interested in My Personal Recruiter? Use code SCOPE10 for 10% off.

Connect with us:

SCOPE Recruiting | https://www.scoperecruiting.com/

Connect with Friddy | https://www.linkedin.com/in/fhoegener/

Connect with Evan | https://www.linkedin.com/in/evan-cave

Connect with Adam | https://www.linkedin.com/in/adam-fineberg/

About Procurement Pulse: Real conversations with supply chain and procurement professionals who've been on both sides—building teams, solving problems, and staying ahead of what's coming next.

About SCOPE Recruiting: SCOPE Recruiting is a boutique supply chain recruiting firm where every recruiter is a former supply chain professional. Co-founders Friddy and Melissa, both ex-ABB global category managers, built the company after seeing how many “generalist” recruiters didn’t truly understand supply chain, procurement, or logistics roles.

By hiring professionals first and teaching them recruiting second, SCOPE delivers better matches, higher retention rates, and faster hiring results across manufacturing, procurement, logistics, and supply chain leadership.

If you're building a supply chain team and the usual recruiting approach isn't working, check out scoperecruiting.com.