Building a Beauty Brand Through Culture with Roger Dupé

The beauty industry talks a lot about inclusivity. But few brands are actually built around it.

In this episode of Inside the Creator Economy, we sit down with Roger Dupé, founder and CEO of Melyon, to explore what it really takes to build a brand rooted in culture, identity and long-term vision.

Before launching Melyon, Roger spent years inside the global fashion industry, working with brands like Kenzo, Acne Studios and Rolls-Royce. Today, he’s using those insights to challenge how beauty brands are built - from the inside out.

This isn’t a conversation about skincare routines or product launches. It’s about power, perspective and what happens when someone who has seen the industry up close decides to build something on his own terms.

We dive into:

How Roger’s experience in fashion shaped his view on representation, storytelling and brand identity
Why true inclusivity can’t be added later as a marketing layer - it has to be built into the structure of the company
How culture, heritage and ingredient storytelling can become a brand’s most powerful differentiator
And why the next generation of beauty brands will be defined less by products, and more by the meaning they create

And it leads us to a bigger question: What does it take to build a brand that actually reflects the world we live in?

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