How IKEA Rebuilt Brand Tracking for Growth
In this episode of Inside the Creator Economy, we sit down with Alexander Shmelkov, Director of Global Brand Tracking at IKEA. Most brand trackers are built to tell you what happened. Alexander has s...
27 Touko 36min
PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI
Most marketers today are under pressure to do more, move faster and constantly prove results. But what actually drives growth long term? In this episode of Inside the Creator Economy, we sit down wit...
13 Touko 56min
Elisabeth Asserson Ingebrigtsen on Being a Creator Today
The creator role has changed - and not just in how content looks, but in what it demands from the people behind it. In this episode of Inside the Creator Economy, we sit down with Norwegian creator E...
29 Huhti 28min
From Broadcast to Participation: The TikTok Shift
TikTok is no longer a channel you test. It’s a platform shaping how brands build relevance. In this episode of Inside the Creator Economy, we sit down with Elin Palmelius from TikTok Nordics to unpac...
15 Huhti 31min
Building a Beauty Brand Through Culture with Roger Dupé
The beauty industry talks a lot about inclusivity. But few brands are actually built around it. In this episode of Inside the Creator Economy, we sit down with Roger Dupé, founder and CEO of Melyon, ...
25 Maalis 31min
Inside the Male Beauty Shift with Jonna Oteiza
The male beauty scene is evolving fast. But the way brands approach it often hasn’t caught up. In this episode of Inside the Creator Economy, we sit down with Danish creator Jonathan Oteiza, also kno...
18 Maalis 34min
The Åhléns Turnaround: Reinventing a 126-Year-Old Brand
Åhléns was losing money for over a decade. Today, it’s profitable, three years in a row. In this episode of Inside the Creator Economy, we sit down with Thomas Engelhart, Chief Strategy, Customer & M...
11 Maalis 28min
