How Your Business Listings Could Be Costing You $21,000 a Year

How Your Business Listings Could Be Costing You $21,000 a Year

Your business listings could be losing you $21,000 a year — and you might not even know it's wrong.

In this episode, Krystal Vivian sits down with FDS Social Media Specialist and Location Concierge expert Melissa Weirick to talk about one of the most overlooked pieces of a business's digital presence: business listings. Your name, address, and phone number show up in over 200 places across the internet — and inaccurate information on even one of them can cost you customers, hurt your search rankings, and erode the trust you've worked hard to build.

Krystal and Melissa break down why consistency across all of those publishers matters to Google and AI search engines, how online reviews directly influence whether consumers choose your business, and what it actually takes to manage your listings and reputation without letting it fall to the wayside. Plus, the stats they share will make you rethink what "showing up online" really means.

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