Ep 43 - Anthony Attard

Anthony is a former Vice President of Sports & NHL Sales at Rogers Sports & Media, where he helped lead the commercial partnerships behind Sportsnet and some of the biggest properties in Canadian sport, including the NHL and the Toronto Blue Jays.

In this episode, we go beyond what fans see on the surface and dive into the business side of sports, how deals get done, how brands connect with teams, and what really happens behind the scenes of major leagues.

But this conversation goes deeper than just sports.

Anthony shares:

How he broke into the sports industry with zero clear path

The mindset and persistence required to close big deals

Why relationships are everything in business and life

How winning teams impact entire communities (especially in Canada )

And the real, honest side of fatherhood, mental health, and navigating life after divorce

From selling ads early in his career to helping shape major sports partnerships, this episode is packed with insight, stories, and real-life lessons that apply far beyond sports.

If you’ve ever wondered what actually goes on behind the scenes in pro sports, this is the episode for you

Special Thanks To Our Incredible Sponsors:

This Episode is Sponsored By: Smokey Bay

This Episode’s Dad Jokes sponsor: Spicer Landscaping & Snow Removal Services

The Clothing and Swag Sponsor: One Bone

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