How CorePower Yoga Turned Fitness Into a Movement with Sarah Choi

In this episode of Adspeak by ADWEEK, host Alison Weisbrott, Executive Editor at ADWEEK, speaks with Sarah Choi, Chief Marketing and Commercial Officer at CorePower Yoga. Sarah shares how CorePower Yoga is redefining modern wellness, and how the brand reframes yoga as a physically intensive, results-driven workout grounded in mindfulness, while scaling community through 5,000+ teacher ambassadors. The conversation explores blending digital tools with in-studio experiences, using science-backed mental health research to strengthen brand credibility, and building loyalty through inclusive, Gen Z-focused strategies. It’s a practical look at turning a fitness brand into a community-led movement that extends far beyond the mat.

What You'll Learn:

How to drive conversion through free trial funneling
Why teacher spotlighting outperforms traditional influencer partnerships
The dual-role technology strategy that strengthens the in-studio community
How to ground wellness claims in Harvard-backed research for competitive positioning
The Gen Z wellness opportunity beyond the fitness category
How to balance product expansion while maintaining brand clarity

About the Guest:

Sarah Choi is Chief Marketing and Commercial Officer at CorePower Yoga, where she leads the brand's strategic initiatives in wellness marketing and consumer engagement. With expertise in omnichannel marketing, brand accessibility, and community-driven loyalty programs, Choi has pioneered CorePower's evolution from traditional yoga positioning to an intensively physical, science-backed wellness experience.

Guest Resources:

Sarah Choi on LinkedIn
CorePower Yoga Website

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