Why breakfast deals in Japan are CRAZY now | Japan Station 202

Why breakfast deals in Japan are CRAZY now | Japan Station 202

On this episode of Japan Station, we're talking about the rise of Japan's $3.5 billion breakfast industry and why Japan is currently in the midst of it's 4th "breakfast boom."

👉Topics Discussed

  • What a typical Japanese breakfast consists of
  • The history of breakfast in Japan
  • Breakfast in the Edo Period
  • Breakfast in Edo vs Kansai during the Edo Period
  • Japan's four "Morning Booms"
  • What 'morning" (モーニング, mōningu) is
  • The origin of "morning" in Aichi Prefecture
  • The rise of kissaten (cafes) in 1950s Japan
  • About Rūe Burajiru (ルーエぶらじる), a restaurant in Hiroshima thought to have been the first to offer "morning service" (モーニングサービス, mōningu sābisu)
  • The rise of McDonald's breakfast in Japan
  • The rise of hotel breakfasts in Japan
  • Whether you should get breakfast in hotels
  • About Toyoko Inn's "free" breakfast
  • About the 2010 breakfast boom
  • About Japan's pancake boom
  • About the fourth morning boom going on now
  • Why more restaurants in Japan have started offering very cheap breakfast options
  • How restaurants in japan are trying to offer breakfast for 300 yen or less
  • About Saizeriya's breakfast service "Asasaize"
  • About KFC's breakfast options
  • Why breakfast options are so cheap in Japan
  • About service at gyudon places like Yoshinoya and Sukiya
  • About breakfast at Sakaba Fukuro in Ikebukuro
  • And much more!
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