210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

In this episode, we’re joined by Jens Levin, Founder & CEO of Sitoo, the retail SaaS platform powering in-store experiences for leading brands across the world. Today, Sitoo has 20M Euro in ARR, 40%+ growth, 300+ retailers, and deployments across 40+ countries.

But this is not a story about overnight success. Jens shares the reality behind building a company over 22 years, including 10 years of work before finding the real breakthrough. It’s a conversation about longevity, resilience, and why SaaS is not a sprint, but a long-distance team sport where focus and trust increase your chances of success.

We spoke with Jens about what changed when Sitoo found its “Holy Grail,” why saying no became more important than saying yes, and how the company evolved from founder-led hustle into a scalable global SaaS business.

Here are some of the key questions we address:

  • Why did it take 10 years for Sitoo to find true product-market fit?
  • What changed when the company went all-in on one product and one focus area?
  • Why does saying yes to everything keep you local, while focus helps you scale globally?
  • How do you build a strong partner ecosystem without becoming a competitor?
  • What happens when you scale from 3 people to 135+ employees?
  • Why do so many SaaS companies hit a major shift around 80–100 employees?
  • How do you move from founder-driven heroics to a scalable operating model?
  • How do you keep motivation, culture, and momentum alive over two decades of building?

🎧 Tune in to hear Jens’ honest take on what it really takes to build something lasting: there is no overnight success, only years of iteration, the right people around you, and the discipline to stay focused long enough for the flywheel to start turning.

Jaksot(210)

106. Bastian Karweg, CEO, Dealfront - SaaS Merger - when 2 become 1!

106. Bastian Karweg, CEO, Dealfront - SaaS Merger - when 2 become 1!

In this episode, we speak with Bastian Karweg, CEO, Dealfront, the Go-to-Market Platform giving sales and marketing teams the data, applications, and insights they need to win any European market. We ...

5 Loka 202353min

105. Jacob Top Møller, Founder, Top Møller Venture & Consult - MEDDIC, the way to reverse engineer a purchase decision!

105. Jacob Top Møller, Founder, Top Møller Venture & Consult - MEDDIC, the way to reverse engineer a purchase decision!

In this episode, we speak with Jacob Top Møller, Founder, Top Møller Venture & Consult, about MEDDIC and why it has grown so popular in the SaaS industry! In particular, we dig into the inner concepts...

3 Loka 202344min

104. Bridget Harris, CEO & Co-Founder, YouCanBookMe - Reflections from a bootsrapping journey to $5M in ARR?

104. Bridget Harris, CEO & Co-Founder, YouCanBookMe - Reflections from a bootsrapping journey to $5M in ARR?

In this episode, we speak with Bridget Harris, CEO & Co-Founder, YouCanBookMe, the scheduling and booking platform that is fully customizable to each and every customer's needs, with more than 1m user...

28 Syys 202339min

103. Nils Vold, Partner, Verdane - How will Generative AI transofrm B2B SaaS?

103. Nils Vold, Partner, Verdane - How will Generative AI transofrm B2B SaaS?

In this episode, we speak with Nils Vold, Partner, Verdane, the equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe to help them reach the next stage ...

20 Syys 202350min

102. Osen Akkemik, Senior Director Customer Success, Genesys - How to avoid churn in your CS team!

102. Osen Akkemik, Senior Director Customer Success, Genesys - How to avoid churn in your CS team!

In this episode, we speak with Osen Akkemik, Senior Director Customer Success, Genesys, the all-in-one Experience as a Service Platform that manages billions of of interactions for organizations in mo...

13 Syys 202339min

101. Marie Ahlberg, CFO, Quinyx - Here’s how the CFO role evolves over time as your business grows?

101. Marie Ahlberg, CFO, Quinyx - Here’s how the CFO role evolves over time as your business grows?

In this episode, we speak with Marie Ahlberg, CFO, Quinyx, the all-in-one Frontline Platform that helps over one million workers keep track of their daily schedules for a better work-life balance, tru...

5 Syys 202342min

100. Nick Mehta, CEO, Gainsight - Why are your customers staying with you?

100. Nick Mehta, CEO, Gainsight - Why are your customers staying with you?

In this episode, we speak with Nick Mehta, CEO, Gainsight,  the Customer Success & Engagement platform that has pioneered the CS profession, a powerhouse in the space with an ARR of 200M+ USD and cust...

31 Elo 202354min

99. Andreas Fabricius, Co-CEO & CCO, Playable - When the going gets tough - think fast, execute distinctively and learn from it!

99. Andreas Fabricius, Co-CEO & CCO, Playable - When the going gets tough - think fast, execute distinctively and learn from it!

In this episode, we speak with Andreas Fabricius, Co-CEO & CCO, Playable,  is a platform that powers over 650 global brands designed to build playable marketing activities that drive engagement with a...

25 Elo 202346min

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