210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game

In this episode, we’re joined by Jens Levin, Founder & CEO of Sitoo, the retail SaaS platform powering in-store experiences for leading brands across the world. Today, Sitoo has 20M Euro in ARR, 40%+ growth, 300+ retailers, and deployments across 40+ countries.

But this is not a story about overnight success. Jens shares the reality behind building a company over 22 years, including 10 years of work before finding the real breakthrough. It’s a conversation about longevity, resilience, and why SaaS is not a sprint, but a long-distance team sport where focus and trust increase your chances of success.

We spoke with Jens about what changed when Sitoo found its “Holy Grail,” why saying no became more important than saying yes, and how the company evolved from founder-led hustle into a scalable global SaaS business.

Here are some of the key questions we address:

  • Why did it take 10 years for Sitoo to find true product-market fit?
  • What changed when the company went all-in on one product and one focus area?
  • Why does saying yes to everything keep you local, while focus helps you scale globally?
  • How do you build a strong partner ecosystem without becoming a competitor?
  • What happens when you scale from 3 people to 135+ employees?
  • Why do so many SaaS companies hit a major shift around 80–100 employees?
  • How do you move from founder-driven heroics to a scalable operating model?
  • How do you keep motivation, culture, and momentum alive over two decades of building?

🎧 Tune in to hear Jens’ honest take on what it really takes to build something lasting: there is no overnight success, only years of iteration, the right people around you, and the discipline to stay focused long enough for the flywheel to start turning.

Jaksot(210)

114. Mick Weijers, Director Customer Success, Channext - How should you compensate your CSMs?

114. Mick Weijers, Director Customer Success, Channext - How should you compensate your CSMs?

In this episode, we speak with Mick Weijers, Director Customer Success, Channext, the partner marketing engagement platform that scales and measures through-partner marketing and partner engagement. W...

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113. Marcus Wennmo, CEO, Eletive - Outbound Sales still works when done right!

113. Marcus Wennmo, CEO, Eletive - Outbound Sales still works when done right!

In this episode, we speak with Marcus Wennmo, CEO, Eletive, the fast-growing People Success platform that allows companies to measure and increase engagement and performance in their organisation. We ...

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112. Remco de Vries, VP Revenue Marketing, Gainsight - How to create an engaging Customer Community!

112. Remco de Vries, VP Revenue Marketing, Gainsight - How to create an engaging Customer Community!

In this episode, we speak with Remco de Vries, VP Revenue Marketing, Gainsight, the Customer Success & Engagement platform that has pioneered the CS profession, a powerhouse in the space with an ARR o...

21 Marras 202352min

111. Heta Pirttijärvi, VP Product, Sievo - How to build product together with your customer!

111. Heta Pirttijärvi, VP Product, Sievo - How to build product together with your customer!

In this episode, we speak with Heta Pirttijärvi, VP Product, Sievo, the SaaS procurement analytics solutions which include: Spend Analysis, Savings Lifecycle, Contract Analytics, Materials Forecasting...

16 Marras 202335min

110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent - Product Launch Strategies - the right way to do it!

110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent - Product Launch Strategies - the right way to do it!

In this episode, we speak with Ashley Herbert Popa, Global Director of Product Marketing, Tellent, the Talent Management Suite, that enables People teams to improve the full employee lifecycle with a ...

14 Marras 202355min

109. David Heinemeier Hansson, CTO, 37signals - Is it time to leave the cloud?

109. David Heinemeier Hansson, CTO, 37signals - Is it time to leave the cloud?

In this episode, we speak with David Heinemeier Hansson, CTO, 37signals, who built Basecamp, Hey, and created Ruby on Rails! We talked with David about his decision to leave the cloud. Yes, you read t...

8 Marras 20231h 2min

108. Evelien Sanders, Global Director Customer Success, GoodHabitz - Revenue Org = Marketing + Sales + Customer Success

108. Evelien Sanders, Global Director Customer Success, GoodHabitz - Revenue Org = Marketing + Sales + Customer Success

In this episode, we speak with Evelien Sanders, Global Director Customer Success, GoodHabitz, the learning platform used by companies worldwide to support the personal development of their staff. We t...

17 Loka 202346min

107. Monica Elgemark, CMO, Oneflow - What can SaaS scaleups learn from traditional enterprise organizations?

107. Monica Elgemark, CMO, Oneflow - What can SaaS scaleups learn from traditional enterprise organizations?

In this episode, we speak with Monica Elgemark, CMO, Oneflow, the platform that automates the entire contract process from start to finish, all in one place.  We talked with Monica about her learnings...

10 Loka 202340min

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