From AI Hype to Business Outcomes: A Practical Playbook for CMOs | Ragnarokast #22
Ragnarokast16 Syys 2025

From AI Hype to Business Outcomes: A Practical Playbook for CMOs | Ragnarokast #22

Navigating the world of AI can be overwhelming. In this episode of Ragnarokast, we're tackling the big questions with two leaders in the industry: Apply Digital’s Chief Strategy Officer, Lauren Milne, and Chief Technology Officer, Scott Michaels. They share practical advice on where to start, how to spot the difference between AI fantasy and reality, and how brands can show up in the new AI landscape.

Check out Apply Digital’s AI Solutions Playbook to get started on your own: https://www.applydigital.com/ai-solutions-playbook/

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Jaksot(24)

Beyond AI Buzzwords: Making Personalization Work for Real ROI | Ragnarokast #21

Beyond AI Buzzwords: Making Personalization Work for Real ROI | Ragnarokast #21

We’re cutting through the AI hype with Toby Coulthard, Chief Product Officer at Jacquard. He has hot takes on why the "how" of messaging matters more than ever, and how AI-driven content generation an...

4 Huhti 202546min

AI Decisioning & The Future of Marketing Personalization with Hightouch | Ragnarokast #20

AI Decisioning & The Future of Marketing Personalization with Hightouch | Ragnarokast #20

AI is changing marketing, but how much of it is real and how much is just hype? In this episode, we sit down with Tejas Manohar, Co-CEO of Hightouch, to talk about:🔥 Why marketers should rethink trad...

7 Maalis 202543min

AI, Analytics, and Pineapple Pizza: Cracking the Code on Martech ROI | Ragnarokast #19

AI, Analytics, and Pineapple Pizza: Cracking the Code on Martech ROI | Ragnarokast #19

This week on Ragnarokast, we're diving into the world of AI in marketing with special guest Laura, Manager of Technical Consulting at Ragnarok. From cleaning up your data to building smarter martech s...

7 Helmi 202540min

Marketing Hot Takes: AI, Real-Time Data, and CDPs | Ragnarokast #18

Marketing Hot Takes: AI, Real-Time Data, and CDPs | Ragnarokast #18

This week, Steven and Spencer chat with Josh Wolf, Senior Director of Solutions Consulting, Channel & Partnerships at Tealium. They cover everything from the rise of AI in MarTech to what’s next for C...

17 Tammi 202528min

MarTech Transformation: The Agency +1 Model and why it works | Ragnarokast #17

MarTech Transformation: The Agency +1 Model and why it works | Ragnarokast #17

Join us on Ragnarokast as we welcome lifecycle marketing expert Drew Price of 10 Billion Emails! Inspired by a recent article of his, “The Agency +1 Model and why it works,” Spencer and Steven wanted ...

15 Marras 202432min

MarTech Transformation: The Modern Customer Communication Platform | Ragnarokast #16

MarTech Transformation: The Modern Customer Communication Platform | Ragnarokast #16

In this episode, Steven and Spencer speak with Heather Blank [SVP, GTM Strategy + Partnerships @ Iterable] about how the explosion of digital channels and digital identification has propelled the rise...

11 Syys 202452min

The Power Duo: SaaS Partners and Agencies | Ragnarokast #15

The Power Duo: SaaS Partners and Agencies | Ragnarokast #15

Join Spencer and Steven as they chat with Pat Rondinelli from Twilio Segment. Hear about Spencer's certification adventure during a blizzard, the power of combining SaaS partners with agencies, and re...

9 Elo 202441min

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