Invest in Bogota with Juliana Gomez

In this episode, Juliana Gomez, CEO of Invest in Bogotá, discusses the city’s growing role as a leading destination for foreign direct investment (FDI) in Latin America.

Invest in Bogotá serves as the city’s official investment promotion agency, acting as a strategic advisor to multinational companies looking to establish or expand operations. In addition to attracting FDI, the organization promotes Bogotá as a hub for corporate tourism and international business events, reinforcing its position as a regional business platform.

Bogotá stands out due to its economic scale and strategic importance, generating approximately 30% of Colombia’s GDP and offering the country’s largest and most sophisticated talent pool. The city also benefits from strong connectivity, anchored by El Dorado International Airport, one of the busiest in South America for both cargo and passenger traffic.

Key sectors driving investment include IT services, knowledge-based industries, fintech, shared services (GBS), and entrepreneurship ecosystems. Bogotá has become a major hub for shared service operations, hosting over half of Colombia’s total GBS centers. The city is also prioritizing emerging areas such as AI, smart city development, infrastructure, logistics, and audiovisual content production, including gaming and digital media.

Looking ahead, Invest in Bogotá is managing a robust pipeline of over 600 investment opportunities, with the United States as a primary source of investment. The long-term vision is to position Bogotá as a high-value, service-driven economy, focused on innovation, startups, and technology-enabled industries such as fintech, healthtech, agritech, and govtech.

Gomez emphasizes that Bogotá offers companies the ability to scale operations efficiently in Latin America, supported by its deep talent pool, strong connectivity, and proven investment track record. Through close collaboration between public and private sectors, Invest in Bogotá provides free, hands-on support to help companies navigate and establish successful operations in the city.