Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Why Spotify wants to look like TikTok, with co-president Gustav Söderström

Gustav Söderström has worked at Spotify for a long time; his first big project was leading the launch of its mobile app back in 2009. That makes him the perfect company leader to talk to about Spotify’s recent redesign, which introduces a visual, TikTok-like feed for discovering new content on the app’s homepage. As his boss CEO Daniel Ek put it last week, it’s “the biggest change Spotify has undergone since we introduced mobile.” With the title of co-president and chief product and technology officer, Söderström is responsible for not only how Spotify looks and feels but also all the AI work happening behind the scenes to power its increasingly important recommendations. According to Söderström, it turns out that improving those recommendations is actually at the heart of the big redesign. “I think companies that don’t have an efficient user interface for a machine learning world are not going to be able to leverage machine learning,” he told Alex Heath on the newest episode of Decoder. Links: https://en.wikipedia.org/wiki/Napster Spotify is laying off 6 percent of its global workforce, CEO announces Spotify’s new design turns your music and podcasts into a TikTok feed Alex Heath's Tweet Functional versus Unit Organizations Two-Pizza Teams Transcript: https://www.theverge.com/e/23402123 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Recode Decode: Sam Shank, CEO, HotelTonight

Recode Decode: Sam Shank, CEO, HotelTonight

HotelTonight CEO Sam Shank talks with Kara Swisher about taking only 10 weeks to launch an online travel app. He explains how the startup worked to avoid being perceived as "another Groupon" and why he believes big hotel chains such as Hilton and Marriott are in danger. Plus: Despite turmoil in the markets, will HotelTonight go public? Learn more about your ad choices. Visit podcastchoices.com/adchoices

29 Helmi 201634min

Recode Decode: Gavin Newsom, Lieutenant Governor, California

Recode Decode: Gavin Newsom, Lieutenant Governor, California

California Lieutenant Governor Gavin Newsom talks with Kara Swisher about why the government's approach to technology needs to be completely reimagined. A former mayor of San Francisco, Newsom argues that tech companies need to take an active role in fixing socioeconomic problems caused by their success. He also talks about self-driving cars, virtual reality sports and working with Napster co-founder Sean Parker to legalize marijuana. Learn more about your ad choices. Visit podcastchoices.com/adchoices

22 Helmi 201650min

Recode Decode: Hadi Partovi, CEO, Code.org

Recode Decode: Hadi Partovi, CEO, Code.org

Code.org CEO Hadi Partovi talks with Kara Swisher about how he discovered his love for programming, and how Steve Jobs' death spurred him to create a non-profit that would spread that love to others. He argues that, just as students learn chemistry but don't all become chemists, education should reform to make young people digitally literate. Learn more about your ad choices. Visit podcastchoices.com/adchoices

15 Helmi 201634min

Recode Decode: Andrew Jarecki, "The Jinx" Director

Recode Decode: Andrew Jarecki, "The Jinx" Director

Andrew Jarecki joins Peter Kafka to talk about the success of true-crime documentary series such as "Making a Murderer," "Serial" and the show he directed, "The Jinx." He also discusses his history in tech as the founder of MovieFone and a new application called KnowMe, which makes it easier to share visual stories about your life from your phone. Learn more about your ad choices. Visit podcastchoices.com/adchoices

11 Helmi 201633min

Recode Decode: Mike Cagney, CEO, SoFi

Recode Decode: Mike Cagney, CEO, SoFi

SoFi CEO Mike Cagney sits down with Kara Swisher to discuss why financial technology startups are suddenly hot and how SoFi hopes to eventually replace your bank, even though it has no permanent physical locations. He also talks about why SoFi is planning to launch a dating app (no, really) and why it ran an ad during Super Bowl 50. Learn more about your ad choices. Visit podcastchoices.com/adchoices

8 Helmi 201648min

Recode Decode: Chet Kanojia, Starry CEO

Recode Decode: Chet Kanojia, Starry CEO

Starry CEO Chet Kanojia, formerly the founder and CEO of Aereo, is back with another startup aimed at taking on the man. He sits down with Peter Kafka to talk about Starry, which aims to attack broadband monopolies and duopolies by delivering high-speed consumer Internet over the air. He also discusses fellow disruptor Google Fiber and what the Supreme Court didn't understand about Aereo. Learn more about your ad choices. Visit podcastchoices.com/adchoices

4 Helmi 201635min

Recode Decode: Eric Weiner, Author of "The Geography of Genius"

Recode Decode: Eric Weiner, Author of "The Geography of Genius"

Eric Weiner, author of New York Times bestseller "The Geography of Bliss" and the new book "The Geography of Genius," talks with Kara Swisher about how where we live can make us smarter and more innovative. He traces genius from Athens to Calcutta to Silicon Valley, and warns that arrogance has ended every golden age in history. Learn more about your ad choices. Visit podcastchoices.com/adchoices

1 Helmi 201654min

Recode Decode: Nick Denton, Gawker Media Founder, and Jason Epstein, Investor

Recode Decode: Nick Denton, Gawker Media Founder, and Jason Epstein, Investor

Gawker Media founder Nick Denton and new board member Jason Epstein, who just bought a minority share of the company, sit down with Peter Kafka to discuss the online media company's rapidly changing outlook. For example, Denton says he's no longer trying to fight against the growing force of Facebook. Plus: How will Gawker deal with the lawsuit from professional wrestler Hulk Hogan heading to trial? Learn more about your ad choices. Visit podcastchoices.com/adchoices

28 Tammi 201629min

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