Episode 2 of 8: Ndlela- Stakeholder Management and Crisis Communication

In this episode, we explore Chapter 2 of "Interesseperspektiv på kriskommunikasjon" by Martin N. Ndlela (2019), which delves into stakeholder management from a crisis communication perspective. The ability of an organization to successfully navigate a crisis largely depends on how effectively it communicates with its stakeholders during all phases of crisis management.

We discuss:

• Stakeholder theory and crisis management – How organizations must identify, map, and engage stakeholders to effectively manage crises.

• Narrow vs. Broad stakeholder perspectives – The difference between essential stakeholders (e.g., employees, customers) and broader publics (e.g., protest groups, regulatory agencies).

• Freeman’s stakeholder model (1983) and how it applies to crisis communication.

• The importance of proactive stakeholder mapping – Identifying potential stakeholders before a crisis occurs.

• Stakeholder analysis models:

  • Polonsky’s four-step process: Identification, interest identification, performance assessment, and strategy adjustment.

  • Rawlins’ prioritization process: Identifying, prioritizing by characteristics, assessing connection to the crisis, and communication strategy.

• The use of stakeholder maps to enhance crisis preparedness.

• Dynamic nature of stakeholders – Why crisis management requires continuous monitoring and updating of stakeholder relationships.

• Influence and power matrix models: Including the Stakeholder Salience Model and the Power-Interest Matrix.

• Organizational Linkage Model by Grunig and Hunt (1984): Categorizing stakeholders as enabling, functional, normative, and diffuse.

• The role of segmentation in crisis communication – Understanding the needs of each stakeholder group and tailoring communication strategies accordingly.

  
  

This episode emphasizes that effective stakeholder management is essential for successful crisis communication, from pre-crisis planning to post-crisis learning. Understanding who your stakeholders are, their interests, and their influence is crucial to designing communication plans that work.

Disclaimer:
This podcast is an independent, AI-generated educational resource and is not affiliated with or officially endorsed by Martin N. Ndlela or Universitetsforlaget. While we strive to present accurate information, we do not take responsibility for any errors, omissions, or misinterpretations. Listeners are encouraged to refer to the original book "Interesseperspektiv på kriskommunikasjon" for a comprehensive understanding.

Source:
Ndlela, M. N. (2019). Interesseperspektiv på kriskommunikasjon. Universitetsforlaget