CTV Advertising Reality Check: Transparency, Performance, and Driving Store Traffic with Tim Glover

CTV Advertising Reality Check: Transparency, Performance, and Driving Store Traffic with Tim Glover

In Episode 2 of the From Screen to Store series, sponsored by JamLoop, Tim Glover (EVP Media, USA Marketing Partners) breaks down transparency, performance, and the shift from linear vs. digital to a unified video strategy. Learn how agencies can connect media spend to store traffic, revenue, and measurable ROI in today’s evolving advertising landscape. Takeaways People, process, and partnerships are the foundation of modern agencies Brands hire people, not agencies Transparency is the most critical factor in partnerships CTV should be viewed as part of a unified video strategy Performance measurement requires both macro and micro views Retail success is driven by store traffic and sales Data sharing unlocks better results Chapters 00:00 Introduction & Guest Overview 00:41 Tim’s Career Journey & Agency Background 02:05 Building an Agency: People, Process, Partnerships 02:26 The Hub-and-Spoke Agency Model 04:25 Building CTV Capabilities: In-House vs. Partners 05:08 What Clients Really Want: Experience & Performance 06:14 Evaluating Partners: Why Transparency Wins 07:10 The Evolution of CTV Expectations 08:07 Rethinking CTV as “Video” 08:58 Connecting CTV to Real-World Outcomes 09:46 Measuring Performance: Macro vs. Micro 10:28 Optimizing Campaigns with Geo Targeting 11:18 Transparency in Practice 12:18 Final Thoughts & Closing

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From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

From Screen to Store: How Tiffany Lee Drives Local Growth at Fleet Feet

In this episode of From Screen to Store, sponsored by JamLoop, Tiffany Lee from Fleet Feet breaks down how a national brand scales local impact across 285+ stores while balancing eCommerce and in-stor...

24 Huhti 10min

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

How Franchise Brands Use CTV to Drive Real Growth with Mosquito Squad

In Episode 4 of the From Screen to Store series, sponsored by JamLoop, Jay Blecker, President of Mosquito Squad, shares how franchise operators are leveraging connected TV (CTV) to scale customer acqu...

23 Huhti 11min

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

From Screen to Store: What Actually Works in Modern Marketing with Alex Back From Couch

In Episode 3 of the From Screen to Store series, sponsored by JamLoop, Alex Back, CEO of Couch, breaks down what actually works today from CTV and video to holistic media strategies. Learn why influen...

16 Huhti 12min

From Screen to Store: How CTV is Driving Real Outcomes with Leif Welch of JamLoop

From Screen to Store: How CTV is Driving Real Outcomes with Leif Welch of JamLoop

In episode 1 of the From Screen to Store series, sponsored by JamLoop, Leif Welch, Founder and CEO of JamLoop, breaks down how connected TV is evolving from a brand awareness channel into a full-funne...

2 Huhti 14min

Tom Burke & Kevin Zoss on Open Ecosystems, AI Workflows, and Agency Growth

Tom Burke & Kevin Zoss on Open Ecosystems, AI Workflows, and Agency Growth

In this episode of the Advertising Forum’s Open Garden Series, sponsored by AI Digital, Jeremy Bloom, AdTechGod, Tom Burke (AI Digital), and Kevin Zoss (Lazy Boy Agency) break down platform openness, ...

26 Maalis 14min

Tim Ringel, Meet The People CEO, on Open Ecosystems, Agency Growth, and Breaking Down Walled Gardens

Tim Ringel, Meet The People CEO, on Open Ecosystems, Agency Growth, and Breaking Down Walled Gardens

In this episode of the Advertising Forum Open Garden Series, Tim Ringel, Founder and CEO of Meet The People, shares how openness shapes the way modern agencies scale and collaborate. He explains why b...

19 Maalis 13min

Angel Suarez, Founder and CEO of Pixel & Plume, on How Smaller Agencies Compete with Big Networks

Angel Suarez, Founder and CEO of Pixel & Plume, on How Smaller Agencies Compete with Big Networks

In this episode of the Advertising Forum Open Garden Series, Angel Suarez, Founder and CEO of Pixel & Plume, shares how smaller agencies compete with larger players using flexible tech stacks, strateg...

12 Maalis 13min

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