Jobsite Hustle to 50 Grit: How Josh Hansman is Building a Business with Craft, Culture and Purpose

In this episode Josh Hansman of Cincinnati-based 50 Grit Flooring shares his unconventional journey building a thriving, referral-driven business in the competitive Cincinnati market. Hansman offers a candid look at what it really takes to grow a company—balancing craftsmanship with leadership, learning through mistakes, and staying grounded in the day-to-day realities of the trade. His story reflects both hustle and intentional growth, with a strong emphasis on culture, delegation and continuous improvement.

Beyond business, the episode dives into the mindset that shapes Hansman’s approach—particularly his belief in selfless acts and how they often lead to unexpected opportunities. He also shares practical insights on jobsite readiness, collaborating with contractors and navigating the unpredictable nature of flooring work, including memorable lessons like the ones from a job where a huge crystal chandelier fell on the wood floor. Blending technical expertise with personal philosophy, this episode offers a thoughtful and relatable perspective for anyone in the trades looking to build not just a successful wood flooring business, but a meaningful one.

Read Josh’s article about his event to educate builders.

See the pens that Josh makes for customers.

See the photos and read about the crazy chandelier job here.

Read Josh’s step-by-step article about making French knots here.

See Josh’s beautiful family tree inlay here.

Read about Josh’s start being a TikTok star here.

Know a company that should be nominated for the WFB 2026 Outstanding Retailer Awards? Entries are open here.

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