Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken

Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken

Tech Reporter Asa Hiken gives a vibe check on how advertisers are feeling about OpenAI two months after it launched ads on ChatGPT, and how the AI company is stacking up against competitors Google's Gemini and Anthropic's Claude. Plus, he gives advice for developing a brand AI strategy as products develop, and reacts to a live test of how paid ads may influence organic chat results.

Dig deeper on the topics mentioned in this week's episode:

~The state of ChatGPT ads post-launch

~Why ChatGPT's Instant Checkout faced challenges

~Lessons from OpenAI sunsetting Sora

~Listen: AI search strategy 101

~Apply for Ad Age's Mid-Size Brand Leaders award

~Listen to the Marketer's Brief podcast

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

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Weekly Report: Starbucks' Culture Play, Predictive AI Targeting, Emmy-Nominated Ads

Weekly Report: Starbucks' Culture Play, Predictive AI Targeting, Emmy-Nominated Ads

This week on Ad Age Insider's Weekly Report: Starbucks leans into culture over explanation with its 'Pink Energy' platform, built around the fan-favorite Pink Drink. Gary Vaynerchuk takes a personal s...

16 Heinä 6min

2026 ad budget check-in: where media money's moving, with Brandon Doerrer

2026 ad budget check-in: where media money's moving, with Brandon Doerrer

Ad Age Media Reporter Brandon Doerrer gives a midyear check-in on 2026 ad spend, and breaks down the insights behind the data. He gets into why budgets are holding steady despite the economic pressure...

10 Heinä 25min

Weekly Report: How 2 indie shops beat larger rivals for a $550M account

Weekly Report: How 2 indie shops beat larger rivals for a $550M account

This week on Ad Age Insider's Weekly Report: how two indie agencies—Butler, Shine, Stern & Partners and Canvas Worldwide—beat holding company giants Stagwell and Publicis for California Lottery's $550...

9 Heinä 6min

Weekly Report: Alex Cooper says ad agencies are the problem

Weekly Report: Alex Cooper says ad agencies are the problem

In Ad Age Insider's July 2 Weekly Report: inside Alex Cooper's pitch to brands at Cannes Lions; why Mr. Clean is going after beauty creators; how brands are combating conquesting on ChatGPT; how Q3 ad...

2 Heinä 7min

Cannes Lions takeaways: Lessons for marketers to carry through 2026

Cannes Lions takeaways: Lessons for marketers to carry through 2026

On this week's episode of Ad Age Insider, host Parker Herren recaps the news, trends and takeaways that have emerged from the 2026 Cannes Lions International Festival of Creativity. Hear reactions and...

26 Kesä 12min

Cannes Lions pre-brief: indies and creators surge plus key topics, with Brian Bonilla and Ewan Larkin

Cannes Lions pre-brief: indies and creators surge plus key topics, with Brian Bonilla and Ewan Larkin

Agency reporters Brian Bonilla and Ewan Larkin break down the key topics, trends and questions to watch at this year's Cannes Lions International Festival of Creativity. From how industry mergers incl...

19 Kesä 26min

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics

Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove...

18 Kesä 13min

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

Best World Cup campaigns and the new sports marketing playbook, with Tim Nudd and Jon Springer

For years, the 2026 FIFA World Cup has been must-buy media inventory for marketers. But numerous controversies as well as the bigger-than-ever nature of the soccer games have presented new challenges ...

12 Kesä 25min

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