Boiling the ocean won't fill your funnel
Ever feel like marketing success is just about doing more - more channels, more activity, more noise? In this episode of CMO Therapy, Lucy is joined by the brilliant Lauren Berkemeyer, CMO at YuLife, ...
16 Kesä 37min
Beyond the CV, Identifying Real Marketing Talent in an AI Driven World
Hiring marketing talent has always been hard, but right now it feels like a whole new level of chaos.In this episode of CMO Therapy, Lucy is joined by Conor Coughlan, CMO at Armis, to unpack the sligh...
2 Kesä 39min
Brand Voice, Not a Bot Voice
AI has well and truly landed in marketing teams, and yes, it can be brilliant. It can speed things up, sharpen ideas and help us get more from the content we already have. But it has also unleashed a ...
5 Touko 35min
Big Brand Muscle, Startup Hustle
Being a marketing leader in a big brand is one thing… but stepping into a startup? That’s a completely different sport. In this episode of CMO Therapy, Lucy is joined by Sharon Hergarty, who’s done bo...
7 Huhti 34min
Why tone of voice still wins, even in the age of AI
In this episode of CMO Therapy, Lucy sits down with the brilliant Mel Barfield, Managing Partner and Brand Voice Lead at Copy or Die, to talk about why tone of voice still matters massively… especiall...
24 Maalis 41min
Founder knows best? Navigating trust, tension and truth at the top
In this episode of CMO Therapy, Lucy is joined by Lucas Bergmans (ex Wise, Moneysupermarket, Cazoo, Heineken, Britvic) to get into one of the most important and most misunderstood relationships in B2B...
10 Maalis 34min
Out of sight, out of mind? The real challenge of retention
In this episode of CMO Therapy, Lucy sits down with expert marketing leader and Brand & Marketing Director at Zego, Ingrid Sierra, to unpack one of the toughest challenges in B2B marketing: what reall...
24 Helmi 34min
