Beyond the CV, Identifying Real Marketing Talent in an AI Driven World

Hiring marketing talent has always been hard, but right now it feels like a whole new level of chaos.
In this episode of CMO Therapy, Lucy is joined by Conor Coughlan, CMO at Armis, to unpack the slightly painful reality of finding genuinely brilliant marketers in an AI-driven world. Because let’s be honest, everyone looks polished on paper now. CVs are sharper, applications are slicker and AI can make almost anyone sound like they know exactly what they’re doing.
Conor shares what he’s seeing first-hand while rebuilding a SaaS marketing team, including the sheer volume of applications, the rise of AI-polished CVs, and why traditional screening methods are starting to break. He also gets into the practical stuff: how to write clearer job descriptions, why reference checks still matter, how to test for real capability and why grit, curiosity and attitude can be just as important as experience.
As Conor puts it, AI tools are amazing, “but my God, they can put lipstick on a pig.”
If you’re hiring, growing a team, or trying not to make an expensive mistake, this one is absolutely worth a listen.lucyvheavens@gmail.com. Press tab to insert.Music clip by Filo Starquez, Divergence

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(42)

Relationship first, revenue second

Ever get that little pang of rage opening LinkedIn to yet another "Hi Lucy, hope you're well!" message from someone who clearly hasn't looked at your profile? Yeah, us too. In this episode, Lucy is jo...

15 Syys 38min

Your Martech Stack Is Not the Strategy

Every marketing leader has inherited some flavour of martech chaos. A few platforms bought with the best intentions, a tool or two nobody quite remembers signing up for and now AI getting thrown at th...

4 Elo 33min

Burn the playbook

Some CMOs walk into a new role with a playbook already in hand. Frameworks that worked before, campaigns that grew the last company from five to fifty million. Handy. Except when it isn't.In this epis...

21 Heinä 36min

The CMO advantage AI can't fake

AI can spit out a flawless marketing strategy in three seconds flat. What it can't do is tell you when to trust your gut in the room. That's exactly what this episode of CMO Therapy gets into.Lucy is ...

7 Heinä 34min

Boiling the ocean won't fill your funnel

Ever feel like marketing success is just about doing more - more channels, more activity, more noise? In this episode of CMO Therapy, Lucy is joined by the brilliant Lauren Berkemeyer, CMO at YuLife, ...

16 Kesä 37min

Brand Voice, Not a Bot Voice

AI has well and truly landed in marketing teams, and yes, it can be brilliant. It can speed things up, sharpen ideas and help us get more from the content we already have. But it has also unleashed a ...

5 Touko 35min

The messy reality of the modern CMO

In this episode of CMO Therapy, Lucy meets with the brilliant Sinead Willis for a very honest conversation about the messy reality of the modern CMO. Because sometimes the role you’re sold in the inte...

21 Huhti 39min