Ep. 207: Transforming traditional raffles into a B2B retention tool w/ Yaniv Spielberg from LuckyDraw

Ep. 207 features Yaniv Spielberg, founder of LuckyDraw, a B2B platform bringing prize draws and raffles into the modern gaming ecosystem.

Hear them discuss:

• Yaniv’s journey from lottery businesses to building and scaling Bragg Gaming Group into a public company listed on the NASDAQ and TSX
• The origins of LuckyDraw and identifying the gap in raffle-based gaming despite its global resurgence
• How prize draws work, including raffles, instant wins, and scratch cards, and why they offer more flexibility than traditional betting products
• Positioning prize draws as a horizontal layer across sportsbooks and casinos for acquisition, retention, and engagement
• Early traction, including launching with a first operator via aggregator integrations and initial use cases like reactivation campaigns
• The business model behind LuckyDraw and why a SaaS approach was chosen over traditional revenue share
• Key startup lessons, including why distribution beats product and the importance of constant customer feedback
• The roadmap ahead, focusing on scaling integrations, validating product-market fit, and expanding operator adoption
• Long-term vision to become the default prize draw infrastructure layer for gaming operators worldwide

The dedicated Startup Zone at SBC Summit Americas gives real-money gaming startups a platform to showcase to 10,000+ attendees — including investors, operators, suppliers, media, and key industry players. Spaces are limited, secure yours now through https://www.bettingstartups.com/sbc-americas-2026

If you don't have a ticket for the event yet, use discount code BETTINGSTARTUPSVIP for 30% off your pass. Grab your ticket here: https://sbcevents.com/sbc-summit-americas/

Catch the video version of this episode here.

Learn more 👇

➡️ LuckyDraw website

➡️ Yaniv Spielberg on Linkedin

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