#2 - Katrina Kibben: Why Job Descriptions Still Haven’t Evolved

Live from HR Tech 2025, Katrina Kibben brings their signature clarity and storytelling to a conversation about employer brand, EVP development, and the linguistic data that reveals what employees actually value. Katrina explains why every strong EVP starts with deep listening, not leadership soundbites, and how interviewing people across levels produces the most accurate, actionable picture of company culture. The conversation moves into the surprising history of job postings, what truly makes a compelling job description today, and how scope, scale, and impact matter far more than tired “years of experience” clichés. Katrina also shares lessons from their book The Bounce Back Factor, shaped by three years of running a business from a van, and how leaders can navigate uncertainty with more confidence and humanity. It’s a refreshing, insightful look at building clarity into your recruiting process and using language as a strategic asset. Find out more about Katrina Kibben on LinkedIn: https://www.linkedin.com/in/katrinakibben/ Hosted by Jocelyn King, founder and CEO of VirgilHR. VirgilHR provides instant, trusted answers to HR compliance questions—helping teams navigate federal, state, and local employment laws with accuracy and ease. To learn more, visit ⁠www.virgilhr.com⁠ and ⁠follow Jocelyn on LinkedIn⁠ for ongoing guidance and industry updates. Learn more about your ad choices. Visit megaphone.fm/adchoices