Ep 301 - From Hospitality to Household with Chelsea Ford: Ben Circosta on Turning Nonna’s Tradition into Bippi

From a backyard tradition to one of Australia’s fastest-growing pantry brands, this is the story of Bippi.

In this episode, Chelsea Ford sits down with Ben Circosta, founder of Bippi Foods, to unpack how a brand built on family, flavour and fire scaled from a home kitchen into a nationally recognised name.

Launched at the start of COVID, Bippi was inspired by Ben’s Nonna Amelia and the Calabrian rituals of growing, preserving and sharing food. What began as a way to recreate that experience has evolved into a 16+ SKU range, now stocked across the country.

Ben shares how he identified a gap in the market through in-store research, validated the product through blind taste tests, and scaled production while keeping everything in-house, from de-stemming chillies by hand to hot-filling jars, to protect quality at every step.

We get into the realities of building a food brand today, sourcing locally and internationally, expanding a team across production, sales and marketing, and navigating retail from shelf placement to sell-through.

At its core, this is a conversation about consistency, customer trust, and building a brand people genuinely advocate for.

Guest info:

bippifoods.com / @bippi.foods

Host info:

foodpreneursfestival.com / @foodpreneursfestival

chelseaford.com / @chelsea.ford.co

Connect with POH:

principleofhospitality.com / @principle_of_hospitality

For Brand Strategy, Design & Creative Support:

principledesign.com.au / @principledesign

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Ep 300 - From Hospitality to Household with Chelsea Ford: How Elizabeth Hewson Took Saturday Night Pasta from Kitchen to Shelf

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Ep 299 - From Hospitality to Household with Chelsea Ford: Lachlan Ward of ST. ALi on Scaling Coffee into Retail

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Ep 298 — Darren Purchese on Bake Off AU, StudioKitchen and Building a Life in Food

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Ep 297 - From Longevity to Virality: Inside Dilu Kulathungam’s Hospo Journey

In this episode, host Renee sits down with Dilu Kulathungam, co-owner and creative behind Joy Cupcakes, Lulu & Me Cheesecakes and Chrystalla’s.Dilu reflects on her journey through hospitality, includi...

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Ep 296 – Building a Bagel Empire: Inside Benjamin Vaughan’s, Mile End Journey

In this episode, we sit down with Benjamin Vaughan, CEO and Co-Founder of Mile End Bagels, to unpack the story behind one of Melbourne’s most beloved bagel institutions.Ben shares his journey from lau...

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Ep 295 – Redefining Indian Cuisine: Inside Jessi Singh's Global Ventures

In this episode, host Renee Buckingham chats with Jessi Singh, the creative force redefining Indian dining through his bold and ‘unauthentic’ approach to cuisine. From Melbourne to Miami, Jessi has bu...

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Ep 294 - Beyond Pizza & Booze: Building a Legacy with Dan Leuzzi & Tom Guirioli

In this episode, POH Host, Renee Buckingham, engages in an insightful conversation with Tom Guirioli and Dan Leuzzi, co-owners of the infamous Freddy's - 'Your friendly neighbourhood pizzeria' located...

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