Ep 301 - From Hospitality to Household with Chelsea Ford: Ben Circosta on Turning Nonna’s Tradition into Bippi

From a backyard tradition to one of Australia’s fastest-growing pantry brands, this is the story of Bippi.

In this episode, Chelsea Ford sits down with Ben Circosta, founder of Bippi Foods, to unpack how a brand built on family, flavour and fire scaled from a home kitchen into a nationally recognised name.

Launched at the start of COVID, Bippi was inspired by Ben’s Nonna Amelia and the Calabrian rituals of growing, preserving and sharing food. What began as a way to recreate that experience has evolved into a 16+ SKU range, now stocked across the country.

Ben shares how he identified a gap in the market through in-store research, validated the product through blind taste tests, and scaled production while keeping everything in-house, from de-stemming chillies by hand to hot-filling jars, to protect quality at every step.

We get into the realities of building a food brand today, sourcing locally and internationally, expanding a team across production, sales and marketing, and navigating retail from shelf placement to sell-through.

At its core, this is a conversation about consistency, customer trust, and building a brand people genuinely advocate for.

Guest info:

bippifoods.com / @bippi.foods

Host info:

foodpreneursfestival.com / @foodpreneursfestival

chelseaford.com / @chelsea.ford.co

Connect with POH:

principleofhospitality.com / @principle_of_hospitality

For Brand Strategy, Design & Creative Support:

principledesign.com.au / @principledesign

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