Click to Cancel is Here! The FTC’s New Rule That Could Make Your Subscription Illegal

Your “cancel anytime” could get you canceled. The FTC’s new Click-to-Cancel rule changes everything for subscription marketers.

Emma Rainville and Ryan Poteet break down the FTC’s new Click-to-Cancel mandate and what it means for businesses running continuity, membership, or auto-ship models. This rule doesn’t just tweak existing guidance—it forces businesses to make cancellation as easy as sign-up. If your funnel isn’t compliant, you're opening yourself up to lawsuits, fines, and consumer backlash.

Whether you’re a DTC brand, SaaS company, or marketer running continuity offers—this is your compliance wake-up call.

Policy update (July 16): The DOJ moved the implementation date once again. Stick around until the very end to get updated and how to stay compliant.

We cover:

• What the FTC now considers a deceptive cancellation process
• Where and how your “Cancel Subscription” button needs to appear
• The new standard for clear and conspicuous disclosure
• How Apple and other brands are setting the compliance bar
• Real examples of what not to do (like mail-in cancellation gimmicks)

Timestamps:

• (00:52) Why Click-to-Cancel is a legal minefield
• (03:28) What qualifies as “unavoidable” disclosure
• (06:44) Where your cancel link must live on your site
• (09:10) Why marketing “fairy dust” won’t save you from the FTC
• (12:33) The end of shady cancellation gimmicks (like snail-mail guarantees)
• (15:21) What your cancellation flow needs to look like now
• (18:19) Real risks: class actions, fines, and lost trust

Sign up to our Visionary Vault and download our free Click-to-Cancel Compliance Checklist at specialopspodcast.com. Stay ready. Stay Compliant!

Explore Free Resources at the Visionary Vault:

https://specialopspodcast.com/visionary-vault

Get in Touch with Ryan Poteet:

Website: https://www.grsm.com/

LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba

Get in Touch with Emma Rainville:

Website: https://specialopspodcast.com/

YouTube: https://www.youtube.com/@specialopspodcast

Instagram: https://www.instagram.com/emma_rainville512/

LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru