Programmatic Peacekeeping
Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping gro...
23 Huhti 33min
Reaching For More Reach
With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we're in retail media's "potty-training" phase.
17 Huhti 31min
What Is AI Automating In Ad Tech?
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI's most popular applicatio...
9 Huhti 33min
Data Privacy At The Kitchen Table
One reason regulators are paying more attention to data privacy? Their constituents care about this "kitchen table" issue. We open with insights from attending a duo of privacy conferences this week, ...
2 Huhti 35min
Ad Tech's Off-Broadway Debut
The NewFronts, digital video's week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play?
26 Maalis 43min
The Media Spend Skim
Principal-based buying is on the rise, and it's causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?
19 Maalis 34min
The Year CTV Goes Full-Funnel
2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the i...
12 Maalis 33min
