How to Sell Fractional CMO Services: Sales Secrets From a 7-Figure CMO

Sales is the one skill nobody teaches you as a fractional CMO — and it's the one that determines whether your business actually grows. Most of us got into this because we're good at marketing. Not because we love selling. For a long time, I hated it. I wasn't comfortable doing it, I didn't feel like I was good at it, and the idea of getting on a call where someone might say no felt awful. Four years and millions in client revenue later — sales is one of my strongest skills.

In this episode, I'm breaking down every lesson that got me there:

• The mindset shift that made selling stop feeling gross
• The one thing you can do to make people feel understood before you've pitched anything,
• Why I turn people away — and how it's built my business
• How to lead a sales call so you're never getting interviewed
• How to say your high-ticket prices without flinching.
• And what you can do to get better at sales.

If sales still feels uncomfortable, or it’s something you want to get better at, this episode is for you.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 I Used to Hate Sales

01:00 The 3 Shifts That Changed Everything

01:30 Why Sales Is Really Service

02:45 Empathy Is Your Competitive Advantage

04:00 The Power of Selling With Integrity

05:15 How to Lead a Sales Call

07:45 The Secret to Saying Your Price Confidently

10:00 The Only Way to Get Better at Sales

11:10 Why Confidence Comes From Reps