The Commercial Confidence Podcast6 Tammi 2025

Ali Fisher: United For The Planet - Collaborative Strategies in Business Sustainability

In this enlightening episode of The Commercial Confidence Podcast, host Anthony Carr sits down with the visionary strategist and ideator, Ali Fisher. Known for her commitment to embedding Purpose, Sustainability, and DEI into the core of business progress, Ali shares her journey from corporate beginnings to becoming a beacon of change in sustainable business practices.

Tune in as Ali delves into her expansive educational background, including her certifications from esteemed institutions like Cambridge Judge Business School, Cambridge University Institute of Sustainability Leadership, and UCL. With a wealth of knowledge and experience, Ali unpacks the shortcomings of recent marketing practices in sustainability, revealing where they faltered and how businesses can learn from these lessons.

Throughout the conversation, Anthony and Ali discuss the influential mentors who have inspired their paths and the transformative books that have reshaped their perspectives on sustainability. Discover the collaborative strategies that Ali champions to create meaningful change and how her initiatives like The Creativity Bank Guildford are making a difference locally.

Ali’s dedication to sparking change is evident not only in her professional endeavours but also in her community involvement and charity work, donating 5% of all project fees. Join us for an episode filled with insights, inspiration, and actionable strategies to unite businesses for a sustainable future.

Whether you're a business leader, strategist, or sustainability enthusiast, this episode offers valuable perspectives on integrating sustainable practices into the core of commercial operations!

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Mark Simester: Healthy Cakes & High Stakes! Marks Journey

Former Nestlé, Warburtons and Soreen leader Mark Simester joins us to share why he walked away from a £400m portfolio to launch Imaginakery and Jungle Squad – a kids’ cake brand that behaves like a me...

14 Syys 1h 14min

Phil Toms: Understanding Incrementality - Identifying The Strategies That Drive Genuine Growth!

In this episode, Anthony Carr sits down with Phil Toms, founder of See Round Corners, to explore what drives genuine, sustainable growth in today's FMCG landscape. Drawing on leadership experience a...

13 Heinä 1h 11min

Bryony Thomas: Watertight Marketing in Practice - Journeys, Lessons & Lasting Advice

In this episode, Bryony Thomas, creator of the Watertight Marketing methodology and author of the bestselling book of the same name, joins us to talk about building sustainable, profitable marketing s...

2 Helmi 42min

David Knibbs & Lydia Smith: Beyond The Bean - Building TOFOO Co

Join us for an inspiring episode as we sit down with David and Lydia, founders of The Tofoo Co, in Malton, North Yorkshire. Discover how they left their corporate careers to build a values-driven, ind...

22 Syys 202549min

Andy Phelps: From Retail to Optics: A Leadership Journey of Learning, Purpose, and Passion

In this episode, Andy Phelps, Operations Director at Specsavers, reflects on his 20+ year career across Sainsbury’s, Co-op, and Specsavers. Andy shares candid stories about learning from mistakes, the...

14 Heinä 202550min

Andy Johnston: Navigating Retail Relationships, Insights from Advantage Group!

In this eye-opening episode of the Commercial Confidence Podcast, Andy Johnston, Managing Director of Advantage Group UK, reveals the hidden dynamics between retailers and suppliers. Learn how top bus...

2 Kesä 202551min

Nick Adams: Following the Shopper, Maximising the ROI!

In this episode of The Commercial Confidence Podcast, host Anthony Carr (CEO of Sellex) sits down with Nick Adams, a 20-year veteran of brand experience and shopper marketing. As the Founder of Sense ...

31 Maalis 202551min

Mike Luck: Corporate to Business Builder - Helping Brands Win!

In this episode, we sit down with Mike Luck, founder and CEO of Curatyx, to explore his incredible journey from working at Marks & Spencer and Sainsbury’s to launching his own company in 2021. Mike sh...

17 Maalis 202541min