POD 56 - Making sense of AEO - with Yar Al Roshidi
Webflow and Friends with Janne Parri11 Touko

POD 56 - Making sense of AEO - with Yar Al Roshidi

In this episode I sit down with Yar Al Roshidi to make sense of AEO, or answer engine optimization. Yar is a Webflow partner based in Barcelona who has been focusing on AEO and is moving back to freelancing full-time to work on it. We get into what AEO actually is, how it relates to traditional SEO, and why your website is only about 20% of the game while the other 80% happens off-site. We talk about content structure, schema markups, why Webflow has approx. 2% CMS market share but shows up in 64% of CMS-related AI searches, and how to measure something that is still mostly a black box. We also cover the difference between Webflow and tools like Lovable when it comes to AEO, the role of YouTube and Reddit in building authority, the latest Webflow MCP updates, and what Yar is planning with his own freelance services. Honest conversation about a topic where nobody is really an expert yet.

Check out Yar:
https://yar.website/
https://www.linkedin.com/in/yaroshidi/

Also mentioned:
Webflow AEO Playbook - https://webflow.com/resources/ebooks/aeo-playbook
Webflow AEO Maturity Model - https://webflow.com/solutions/aeo
Schema Markup Validator - https://validator.schema.org/
Noco (Agency) - https://noco.agency/
Lovable - https://lovable.dev
Lovable HTML - https://lovablehtml.com/
Firecrawl - https://www.firecrawl.dev/
Webflow MCP - https://developers.webflow.com/mcp/reference/overview
Claude - https://claude.com

Timestamps
00:00 teaser
00:44 Webflow's AEO Strategy and Market Positioning
05:23 Why AEO matters?
09:30 How do you know if AEO is working?
15:52 Why Schema Markup is important?
22:14 How to Build Authority?
24:02 Measuring AEO success
28:18 How to Make Lovable AEO Friendly?
32:21 Future Trends in AEO and Local Search Optimization
38:08 Enhancing Local Digital Presence
40:20 How Does Language Affect AEO?
45:25 How Does Yar Use the Webflow MCP?
49:22 Yar's Announcement and Future Endeavours
51:29 YouTube Videos for AEO?
53:54 Reddit for AEO
56:22 Yar's Future Plans and Service Offerings
01:01:12 The Role of Content in AEO
01:06:12 Final Thoughts on AEO and Digital Presence
01:07:47 The Weird Finnish Thing

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