Business on Top with Kaeli Lindholm30 Loka 2022

Episode 133: Bonus: Marketing Your Proprietary Method

There are plenty of tactics we can teach that can help you grow your business. We can help you pull levers to attract more clients, to better market your services, to grow your exposure and visibility in the marketplace. But the reality is, 80% of businesses stagnate at a 1:1 service model (meaning the business owner remains the service provider whose delivery is the primary source of revenue) as their business grows; I believe that so much of traditional entrepreneurship education focuses exclusively on teaching tactics and this has underserved entrepreneurs.

The tactics don't matter if you aren't willing to dig deep to understand not only what you stand for but then to sophisticate your brand to help your dream clients see you as the one and only obvious choice for them.

I have a special bonus episode for you today! I am taking you on a stroll down memory lane to revisit a subject that I truly believe is a cornerstone to effective marketing, to achieving deep fulfillment in your business, and to creating a bespoke experience that is repeatable, consistent, and scalable.

Today we are going to discuss a PAM or your Proprietary Aesthetic Method that will allow you to stand out from the crowd and showcase yourself as a preeminent brand.

After you listen to this episode you can go back to episode 108 to put more into context about how we help our clients leverage their own proprietary process to build a world class brand and what you can expect during our 3 day event in December www.klcconsultants.com/proprietarymethod

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Episode 25: What It Really Takes to Build a Business With Your Spouse with Daniella & Patrick Gery

In this episode of Business on Top, I'm joined by Daniella and Patrick Gery, the husband-and-wife team behind Trouvé Medspa in Mayfield Heights, OH, to talk about what it really looks like to build a ...

19 Loka 57min

Episode 24: Part 2: You Don't Need More Followers: What Actually Builds Trust on Social Media with Shannon Bokhoor

In Part 2 of my conversation with Shannon Bokhoor, founder of SocialRx, we're getting into what actually makes content effective and how to build visibility without becoming obsessed with follower cou...

12 Loka 22min

Episode 23: Part 1: You Don't Need More Followers: What Actually Builds Trust on Social Media with Shannon Bokhoor

In this episode of Business on Top, I'm joined by my friend Shannon Bokhoor, founder of SocialRx, for Part 1 of our conversation about building a strong personal brand without feeling like you have to...

5 Loka 26min

Episode 22: How I'm Using AI to Create More Capacity As a CEO

What if AI could do more than write emails, create content, or give you another list of things to do? In this episode of Business on Top, I'm sharing a 20-minute sneak peek from our recent Too Busy to...

28 Syys 24min

Episode 21: The Confidence to Be Seen, Heard, and Taken Seriously

In this episode of Business on Top, I'm answering your questions about visibility, confidence, authority, and what it really takes to walk into a room and own it. I'm sharing lessons from early in my ...

21 Syys 13min

Episode 20: The Leadership Mistakes Keeping Your Business Stuck

What happens when your business slows down, your team isn't retaining clients, or your employees aren't taking initiative? Too often, we look for an external fix, a new device, more advertising, a new...

14 Syys 17min

Bonus: Leadership Lesson 19: Growth vs. Safety: How Do You Know Which One to Choose?

In this bonus replay episode, I'm revisiting one of my favorite conversations from the Fierce Factor: one of the most dangerous myths women are taught about success, that "playing it safe" is the resp...

7 Syys 12min

Episode 18: Best Practices for Raising Your Prices

If the thought of raising your prices makes you want to crawl under a rock, this episode is for you. In this episode of Business on Top, I'm breaking down why premium pricing is such an important part...

31 Elo 19min