Business on Top with Kaeli Lindholm3 Marras 2025

Episode 290: Female Founder Forum, Part 1: Building Loyalty Programs That Actually Work

In this special episode of The Fierce Factor Podcast, I'm bringing you Part 1 of our Female Founder Forum, where I sat down with three powerhouse women in aesthetics—Lauren Grandanetti of Sunday Skin, Morgan Kraut of MK Esthetics, and Gabrielle Hudson of Onyx Medical Aesthetics—for a raw, unfiltered conversation about building loyalty programs that actually work.

We're talking about the truth behind memberships, what makes patients stay loyal, and how to design programs that build community, protect your margins, and grow recurring revenue without discounting your value.

This conversation is packed with strategy, real-world examples, and honest reflections from women who are leading 6- and 7-figure businesses while staying deeply connected to their purpose.

In Part 1, we dive into:

Why loyalty starts with relationships, not rewards
The balance between exclusivity and accessibility
How to price memberships for profit and retention
What it really means to build a brand people belong to

If you've ever questioned whether membership programs are right for your practice—or how to make them truly work—this episode is for you.

Stay tuned for Part 2 next week, where we'll unpack team alignment, selling with confidence, and scaling loyalty programs sustainably.

Resources

→ Join the Fierce Factor Society

→ Follow Kaeli on Instagram: @kaeli.lindholm

Additional Ways to Connect:

Book a Discovery Call: Ready to scale with intention? Let's map out your next strategic move.

KLC Consulting Website

Kaeli on LinkedIn

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