Using brand partnerships to market to younger audiences with Netflix VP of global marketing

Using brand partnerships to market to younger audiences with Netflix VP of global marketing

Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He breaks down co-created campaigns with State Farm and other marketers, how Netflix is extending its IP beyond the platform and why reaching younger fans now requires a broader media mix that includes social.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(388)

Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton

Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton

Marriott Media Network's Chris Norton discusses how the hotelier is differentiating itself in the crowded field of retail media networks, including through partnerships with United Airlines and Dick's...

10 Kesä 23min

How agentic AI is reinventing brand customer experience, with Adobe's CMO

How agentic AI is reinventing brand customer experience, with Adobe's CMO

Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketing officer of Adobe, is helping major brands—f...

3 Kesä 25min

Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer

Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer

Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the...

27 Touko 22min

Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein

Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein

Rachel Epstein, the newly named chief marketing officer of the National Women's Soccer League, discusses her strategy to make the most of booming interest in women's sports and soccer in particular. H...

20 Touko 16min

How to go from product-first to culture-led marketing, with Samsonite's VP of marketing

How to go from product-first to culture-led marketing, with Samsonite's VP of marketing

For heritage brands trying to stay relevant with younger consumers, Samsonite's playbook offers a useful case study. On this episode, David Oksman, VP of marketing and direct to consumer at Samsonite,...

6 Touko 20min

Creating value marketing that stands out, with Domino's CMO

Creating value marketing that stands out, with Domino's CMO

As pizza's value wars intensify, Domino's is rethinking how to deliver value without blending in. CMO Kate Trumbull discusses the brand's focus on consistent deals, menu choice and "talk value" promot...

29 Huhti 24min

From impressions to impact: rethinking advertising at scale

From impressions to impact: rethinking advertising at scale

The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer's Brief podcast, Ad Age contributing editor Natalie Zfat sits do...

27 Huhti 15min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
asuntoasiaa-paivakirjat
oppimisen-psykologia
rss-ainin-sekatoimisto
rss-set-for-life-sijoita-ja-vaurastu
pomojen-suusta
rss-pariisilaiset
rss-kaupan-tila
hyva-paha-johtaminen
vapauta-supervoimasi-podcast
rss-startup-ministerio
rss-markkinointitrippi
rss-bisneksen-pehmea-puoli
rss-levosta-kasin-yrittajyys
rss-lentopaivakirjat
rss-viisas-raha-podi