A Telco perspective on media targeting new Canadians
The Message20 Helmi 2025

A Telco perspective on media targeting new Canadians

Emma Johnston-Wheeler chats with Telus senior marketing manager Ida Chiara Guida, about her immigrant experience and transitioning client side, understanding how new Canadians consume media, and the best ways to engage with this audience.

Hosted on Acast. See acast.com/privacy for more information.

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Jaksot(69)

Adland’s early AI announcements for the year; Rogers’ notable “screen” play; and Tims goes to the Olympics

Adland’s early AI announcements for the year; Rogers’ notable “screen” play; and Tims goes to the Olympics

The Campaign team of David Brown, Chris Powell, and Lauren Johnson recount their (mostly) relaxing holiday break, before diving into the big industry news stories that caught their attention during th...

16 Tammi 23min

The Message returns: Talking tariffs, Trump and Tinder, and the power of the Blue Jay brand

The Message returns: Talking tariffs, Trump and Tinder, and the power of the Blue Jay brand

David Brown, Chris Powell, and new senior reporter Lauren Johnson review recent news headlines including the Ontario government's much-publicized anti-tariff ad, a new leadership appointment at LG2, a...

7 Marras 202524min

Equity, storytelling, and the future of creator partnerships

Equity, storytelling, and the future of creator partnerships

Sara Koonar launched Platform Media to bring fairness, transparency, and storytelling to the creator economy when it was still an emerging industry. In this episode, she talks about what’s changed (an...

16 Loka 202525min

From coordinating PR to running a consulting business

From coordinating PR to running a consulting business

Aleah Balas talks about her experience leaving agency work to go freelance and launching her own consultancy, as well as what it takes to land coverage for clients in under-the-radar sectors. Hoste...

2 Loka 202530min

"Goodbye, Emma"

"Goodbye, Emma"

As senior reporter Emma Johnston-Wheeler wraps up her time at Campaign Canada, she reflects with David Brown and Chris Powell–her marketing jedis–about everything she's learned in her two years in the...

26 Syys 202523min

More than a media planner: creative grit and marathon mindsets

More than a media planner: creative grit and marathon mindsets

Emma Johnston-Wheeler chats with Lucus Dato, Supervisor, Communications Design at Initiative Media, about what drew him to media planning, and how he goes above and beyond in role. Hosted on Acast. ...

18 Syys 202521min

The undervalued power of account management; and fending off burn out

The undervalued power of account management; and fending off burn out

Emma Johnston-Wheeler chats with Noah Faigal, account supervisor at Lifelong Crush about how account management is sometimes under-appreciated in the industry and why It shouldn’t be, as well as why c...

4 Syys 202524min

The last of the M2T interns

The last of the M2T interns

Emma Johnston-Wheeler chats with Soames Lovett-Darby, recent graduate of the final cohort of the M2T rotational marketing program, about his internship experience and how he's approaching the job sear...

21 Elo 202519min

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