Stop Selling & Start Showing Up

Paul Winkler started out so broke he "couldn't pay attention" (his words, not ours) — and built one of Nashville's most respected RIAs by doing the one thing nobody else was willing to do: teach.

In this episode of Regulate THIS!, Leila and Tracie sit down with Paul Winkler — founder of Paul Winkler, Inc., SEC-registered RIA, multi-degreed scholar, licensed therapist, rock musician, and one of the few advisors out there who actually gets it. Paul shares the unfiltered truth about how he built a multi-office firm from the ground up, why hustle without heart will get you nowhere, and the marketing philosophy that took him from selling ad slots on a big band radio station to a thriving practice with clients who treat him like family.

We get into:

Why "teach, don't sell" is the most underrated growth strategy in financial services
The mindset shift that turns prospecting fear into client magnetism
How systems (not hustle) actually scale a firm
Why compliance isn't a sales killer — it's a credibility builder
The E-Myth principle every RIA owner needs to hear before they burn out

Paul also shares the moment a mentor told him "you're a teacher — teach" and changed the entire trajectory of his business. If you've ever wondered whether you have what it takes to build something real in this industry, this one's for you.

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