How to Track Marketing ROI for Brick-and-Mortar Stores – Redha Alayesh | Ep 66

In today’s episode, I sat down with Redha Alayesh—a true data-driven marketer and entrepreneur out of Saudi Arabia. We dug deep into how data isn’t just about numbers and charts, but a powerful tool for actually driving growth in any business, big or small. Redha shared practical ways to start tracking what matters, even if you’re just getting started, and how to avoid some of the biggest mistakes folks make when claiming to be “data-driven.” We also got real about keeping your marketing human and creative, even in this world of pixels and analytics. I hope you walk away inspired to really look at your numbers—and your customers—with fresh eyes, and to use data as a guide, not a crutch. Thanks for listening and being on this wisdom journey with me!

Connect with Redha Alayesh

Website: https://redhaalayesh.com/

Twitter: https://x.com/redhaalayesh

LinkedIn: https://www.linkedin.com/in/ridha-alayesh/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/

Chapters

1. Intro & Guest Introduction
   [00:00:00] – [00:01:16]

2. Discovering the Importance of Data in Marketing
   [00:01:16] – [00:04:06]

3. Tracking Data in Traditional (Offline) Businesses
   [00:04:06] – [00:09:05]

4. Common Mistakes in Data-Driven Marketing
   [00:09:05] – [00:15:28]

5. How Small Businesses & Creators Can Start Leveraging Data
   [00:15:28] – [00:21:10]

6. Balancing Data with Creativity & the Human Element
   [00:21:10] – [00:31:37]

7. Beyond Numbers: Qualitative Data & Customer Research
   [00:31:37] – [00:35:01]

8. Busy Work vs. Real Growth in Marketing Departments
   [00:35:01] – [00:38:33]

9. Where to Find & Connect with Redha Alayesh
   [00:38:33] – [00:39:33]

10. Outro & Final Thoughts
    [00:39:33] – [00:40:32]