How to Build Relationships That Drive Sales and Referrals with Leslie Smith | Ep 71

Hey friends, it’s Wisdom here! Today on the podcast, I had the pleasure of sitting down with Leslie Smith, a powerhouse marketing and PR consultant who’s all about stripping the fluff out of business promotion. We dove into “no nonsense marketing” and why real connections still matter—maybe even more than ever—in our digital world. Leslie shared tons of practical tips to help you stretch your marketing dollars, avoid the hype train, and focus on what actually drives results. We talked about the universal principles of marketing, how to be remembered (not just visible), and the importance of layering your outreach instead of relying on any one channel. My hope is that after this chat, you’ll feel empowered to simplify your strategy, build real relationships, and move your business forward—no gimmicks required. Thanks for joining me on this wisdom journey!

Connect With Leslie Smith

Website:https://mccormickla.com/

LinkedIn:https://www.linkedin.com/in/leslieamsmith/I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/Chapters

1. Introduction & Guest Welcome

   • 00:00:00 – 00:01:11

2. Defining No Nonsense Marketing

   • 00:01:12 – 00:04:16

3. What Does a Diversified Marketing Approach Look Like?

   • 00:04:16 – 00:08:03

4. Building Relationships vs. Chasing Algorithms

   • 00:08:04 – 00:09:33

5. Universal Marketing Principles & Early Career Insights

   • 00:09:33 – 00:14:55

6. Common Marketing Mistakes & Social Media Realities

   • 00:14:55 – 00:16:54

7. Advertising vs. Public Relations – The Two Buckets of Promotion

   • 00:16:54 – 00:23:08

8. Applying The Laws of Promotion (Inspired by Newton’s Laws of Motion)

   • 00:23:08 – 00:27:53

9. Visibility vs. Being Remembered in Marketing

   • 00:28:23 – 00:33:13

10. Case Studies: Car Advertising and Brand Recognition

    • 00:33:13 – 00:34:39

11. Leslie’s No Nonsense 90-Day Roadmap for New Online Entrepreneurs

    • 00:34:39 – 00:40:29

12. Business, Branding & The Science Connection

    • 00:40:29 – 00:42:44

13. Where to Find Leslie’s Book and Connect Further

    • 00:42:45 – 00:44:20

14. Host’s Closing & Takeaways

    • 00:44:22 – 00:44:49