Genuin Connections: Episode 16 -- Ashan Khan (Uber Ads) & Scott Hendrickson (Firmly) at POSSIBLE 26

Recorded live at POSSIBLE 2026 in the Genuin Suite at the Fontainebleau in Miami Beach, this special episode of Genuin Connections brings together two leaders at the center of where media, commerce, and AI are converging: Ashan Khan, Head of Global Agency Partnerships at Uber Advertising, and Scott Hendrickson, Chief Revenue Officer at Firmly.

Host Matt Wurst, CMO of Genuin, leads a conversation titled "From Discovery to Decision: Collapsing the Distance Between Content and Commerce" — covering how the marketing funnel is evolving, what agentic commerce actually means today, and where revenue is being left on the table between attention and transaction.

Ashan unpacks how Uber's two-sided data set — mobility and Uber Eats — gives CPG and QSR brands an unusually complete picture of consumer intent. Scott explains how Firmly is building the infrastructure that lets consumers check out with a merchant wherever they encounter the product — inside publisher content, LLMs, ad units, and vertical shopping assistants — and why merchant-of-record status is critical for lifetime value.

Together, they explore the convergence of attention and convenience, the limits of agentic shopping, the walled gardens problem in retail media, and why data collaboration is the quiet flywheel that will determine which commerce bets actually pay off.

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Jaksot(20)

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Genuin Connections: Episode 14 -- Chad Hickey, Founder/CEO at Givsly

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Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder at Sonata Insights

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Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder - Sonata Insights

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Genuin Connections: Episode 12 -- Andy Wilson, EVP Business Development and Commerce

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Genuin Connections: Episode 11 -- Will Cohen, CEO of Downtime

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21 Joulu 202521min