Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

In this week’s moment, James Watt talks about the marketing ethos of his company Brewdog, who have built their reputation through unique marketing principles. James explains how Brewdog raised brand awareness with no marketing budget and by being intentionally provocative and punching above their weight. It is one of their foundation beliefs that everything Brewdog does should tie back into their core beliefs of not only getting a return for their business but also creating a passion for fantastic beer. This moment will leave you with a fresh perspective on how creativity and imagination can trump money and size in the world of business. Listen to the full episode here - ⁠https://g2ul0.app.link/DITcu2BV9yb James : ⁠https://www.instagram.com/brewdogjames/?hl=en https://twitter.com/BrewDogJames?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Watch the episodes on YouTube - ⁠⁠https://www.youtube.com/c/TheDiaryOfACEO/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(787)

E35: Julian Hearn: Huel - £45 Million In 4 Years

E35: Julian Hearn: Huel - £45 Million In 4 Years

Julian Hearn is the founder and CMO of Huel, a nutrition company responsible for the increasingly popular, powdered meal replacement drink. Huel is basically a meal in a bottle designed for time-poor ...

3 Heinä 201948min

Dr Aria - Mental Health, Marriage and Mindfulness

Dr Aria - Mental Health, Marriage and Mindfulness

In this weeks episode of The Diary of a CEO, I sit down with Dr Aria Campbell-Danesh, a high performance psychologist and an expert in the fields of behaviour change and long-term health. Follow Dr A...

26 Kesä 20191h 36min

E33: I Made A Mistake

E33: I Made A Mistake

It’s been a while since we last spoke which I apologise about! In this week’s episode of The Diary of a CEO, I discuss how a bad reaction of mine lead to a lot of regret. We are all on a journey of se...

19 Kesä 201942min

E32 Michelle Kennedy - From Matchmaking to Motherhood

E32 Michelle Kennedy - From Matchmaking to Motherhood

From co-CEO of Badoo, a dating-focused social network worth over a billion, to sitting on the advisory board for Bumble to launching her in own app in 2017 with co-founder of Deliveroo Greg Orlowski, ...

15 Touko 201951min

E31: Entrepreneurialism is a Disease

E31: Entrepreneurialism is a Disease

It’s crazy to think how much things can change in such a short period of time. In this episode I discuss the concept of compartmentalising and 6 positive ways to approach this. I also talk about how I...

3 Touko 201947min

E30: Alan Barratt - From £27 to £72 million

E30: Alan Barratt - From £27 to £72 million

This week I spoke with Alan Barratt, CEO and Founder of the worlds fastest growing sports performance and weight management brand, Grenade. Alan and his wife Juliet started Grenade in 2010 with just £...

10 Huhti 20191h 22min

E29: Build Sandcastles out of Bullsh*t

E29: Build Sandcastles out of Bullsh*t

Welcome back to Chapter 9 of The Diary of a CEO. This week, I talk about my obsession with the tragic yet fascinating mess that is Brexit, and how I’ve learnt more about British politics in the last 3...

3 Huhti 201950min

E28: Tobi Pearce - £100m in Revenue Aged 27

E28: Tobi Pearce - £100m in Revenue Aged 27

In this weeks episode of The Diary of a CEO, I sat down with Tobi Pearce, the CEO of SWEAT. Tobi describes SWEAT as the world’s biggest online digital gym, offering help and guidance for women with th...

19 Maalis 201959min

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