Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

In this week’s moment, James Watt talks about the marketing ethos of his company Brewdog, who have built their reputation through unique marketing principles. James explains how Brewdog raised brand awareness with no marketing budget and by being intentionally provocative and punching above their weight. It is one of their foundation beliefs that everything Brewdog does should tie back into their core beliefs of not only getting a return for their business but also creating a passion for fantastic beer. This moment will leave you with a fresh perspective on how creativity and imagination can trump money and size in the world of business. Listen to the full episode here - ⁠https://g2ul0.app.link/DITcu2BV9yb James : ⁠https://www.instagram.com/brewdogjames/?hl=en https://twitter.com/BrewDogJames?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Watch the episodes on YouTube - ⁠⁠https://www.youtube.com/c/TheDiaryOfACEO/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(787)

E27: Adopt a culture of WINNING

E27: Adopt a culture of WINNING

It has been a crazy few travelling weeks for me so I do apologise about the delay in this episode. This week, I discuss the culture of winning. Some people have an ingrained ideology that they will al...

13 Maalis 201933min

E26: Johann Hari - We Have Lost our Connections

E26: Johann Hari - We Have Lost our Connections

Books will change your life, and there are so many that have changed mine. In this episode I chat with journalist and author Johann Hari, most well known for writing the New York Times bestselling boo...

26 Helmi 20191h 8min

E25: We are the Burnout Generation

E25: We are the Burnout Generation

This week has been chaotic. In Chapter Five of The Diary of a CEO I flew back to the UK for an incredibly busy week filled with podcast interviews, speaking appointments, pitching to one of our bigges...

19 Helmi 201941min

E24: Tom Bilyeu - From Zero Drive to a Net Worth of $400m

E24: Tom Bilyeu - From Zero Drive to a Net Worth of $400m

In this episode of The Diary of a CEO, my entire perception of what an entrepreneur is, is completely turned on it's head. I travelled to a beautiful house in the LA hills to meet with Tom Bilyeu, the...

6 Helmi 201949min

E23: I am a Slave, My Fear and Therapy

E23: I am a Slave, My Fear and Therapy

In Chapter 3 of The Diary of a CEO I talk about the importance of trusting more. I am a real perfectionist and feel trapped between wanting to control even the smallest details and wanting to let go a...

28 Tammi 201936min

E22: Sarah Bahbah - Addiction, Intuition, Success

E22: Sarah Bahbah - Addiction, Intuition, Success

In Chapter 2 of Season 2 of The Diary of a CEO I flew to LA to meet Sarah Bahbah, the 26 year old Palestinian-Australian Artist, Writer and Director. Sarah rose to fame after the release of her photog...

22 Tammi 20191h 12min

E21: Mental Health, Mistakes and My Apologies

E21: Mental Health, Mistakes and My Apologies

Diary of a CEO is back. Welcome to Season 2 of the podcast, Chapter 1 of my new diary. In the time I've been away a lot has happened and a lot has changed. If you're new to the channel, this podcast i...

14 Tammi 201951min

E20: Deliciously Ella - Blogging Saved My Life

E20: Deliciously Ella - Blogging Saved My Life

What a chapter this is, I meet food writer and entrepreneur Ella Mills, more famously known under the brand Deliciously Ella. Ella tells her fascinating story, about how she fell very ill during unive...

18 Kesä 201841min

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