Interstellar by Stellaris25 Marras 2025

EP. 9 | How Swiggy Is Building for India’s New Consumer | Interstellar ft. Rohit Kapoor

As the world around him changed, Rohit Kapoor chose to reinvent himself. Curiosity led him into the startup world — from reimagining Indian hospitality at OYO to now powering India’s food story at Swiggy.

His biggest learning: Hyperlocal logistics is one of the toughest businesses to build.

Under Rohit’s leadership, Swiggy’s food marketplace now partners with 2.6 lakh+ restaurants across 720+ cities. Innovations like Bolt, DeskEats, the 99 Store, and health-forward curations — from high-protein to no added sugar — are all born from deep consumer insights.

In this episode of Interstellar, Rohit shares what India is eating, how the young consumers are evolving, and how builders can create for this new generation.

Find us on YouTube at youtube.com/c/StellarisVenturePartners

Visit www.stellarisvp.com to learn more about how we invest.

In this episode, we cover:

(00:00): Coming Up

(01:10): Introduction

(01:51): Decision to join Swiggy

(05:46): What young India eats

(11:11): Tier I vs. the Rest: what’s different?

(16:16): Marketplace vs. Private Label brands

(17:20): Can Cloud QSRs build big?

(21:51): 10-Minute: How Swiggy delivers (Bolt vs Snacc)

(25:48): 10-Minute Full-Stack: Proposition & Challenges

(28:00): Competition in food-delivery business

(31:25): Swiggy Food vs Instamart - Synergies & divergence

(32:56): What’s next for Food in India

(39:28): Cooking Robots: Are they really automating?

(42:28): India’s Shift to Healthy Food

(44:06): What to build for tomorrow’s Indian Consumer

(46:45): Advice for startup founders

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EP 12| Why 90% of Membership Programs Fail (And How to Build One That Doesn't) | Interstellar ft. Anuj Rathi

Membership and loyalty programs are one of the most powerful growth levers in consumer businesses, yet 90-95% of them fail. Most companies treat them as a feature bolted on top of the product. The one...

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Ep. 11 | Can AI Fix the Broken Travel Industry | Ft. Deep Kalra (MakeMyTrip), Aloke Bajpai (ixigo) & Hari Ganapathy (PickYourTrail)

Travel is one of the earliest internet categories in India, yet it still feels unfinished. Millions of people book flights in seconds… but still walk into hotels to book a room. Planning a single trip...

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EP. 10 | How India's Going-Out Culture is Evolving | Interstellar ft. Rahul Ganjoo

Experiences are emerging as a new layer of India’s consumer economy. From large global concerts to hyperlocal community events, consumers are increasingly stepping out not just for entertainment, but ...

26 Helmi 40min

EP 8 | Building & Scaling Fashion Brands in India | Interstellar ft. Nandita Sinha, Myntra

Enamoured by Bangalore’s startup ecosystem, Nandita Sinha launched her own e-commerce venture in 2012. The learnings from that journey took her to Flipkart, where she rose through the ranks, leading m...

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EP. 7 | The Next Big Bets in Quick Commerce: Deep Dive on Fashion, Baby & Kids, Beauty | Interstellar ft. Mayank Jain

Why is this a Quick Commerce category and not e-commerce or offline-first?What’s the right to exist for a vertical player - why won’t horizontal platforms win here?Does this category demand a unique b...

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Ep. 6 | How I Built Flipkart's Mobile Business from Scratch | Interstellar ft. Smrithi Ravichandran

Switching from a coveted FMCG job to an industry that was barely taking shape was one of the riskiest career moves in 2011. But Smrithi Ravichandran took a leap of faith into ecommerce when most were ...

1 Elo 202555min

Ep. 5 | How OYO Scaled from India to the World | Interstellar with Abhinav Sinha

With an IIT KGP degree, an MBA from Harvard, and a comfortable consulting job at BCG New York, Abhinav Sinha had every reason to stay back in the US. However, in 2014, he packed his bags and returned ...

4 Heinä 202550min