Episode 10: Heather Waisenan of Coastal Maverick
PB + Jax4 Helmi 2025

Episode 10: Heather Waisenan of Coastal Maverick

"Every single day, I realize how many relationships have brought me to where I am."

Have you ever thought of who manages what goes on billboards, benches, etc. around town? Or where business owners turn to wrap their vehicle in their branding? Maybe even the trucks that drive around town with cool LED displays around the vehicles?

That's where Heather Waisanen and Coastal Maverick come into play. Heather has spent nearly a decade helping clients - small, medium, and large - get their messaging out through the means of Out of Home (OOH) marketing.

Being Jacksonville-based, Heather partners with a variety of companies Duval County, helping them grow through effective advertising means - growing local awareness and word-of-mouth improvement.

We are grateful that Heather took the time to stop by to teach us more about the Out of Home Marketing concept, as well as the growing pains of starting and running a business from the ground up.

If you are a small business owner, there are several nuggets in here about small business ownership that are worth your time, including the value of meaningful relationship building.

For those looking to get your business some extra shine, give Heather a shout and prosper.

Full episode found at PBJax.com

Episode dedicated in memory to Evan Moring.

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