Keys To The Shop : Equipping Coffee Shop Leaders2 Kesä

608: The Best Behaviors for Building Resilient Cafe and Roastery w/ Tracy Allen of Brewed Behavior Consulting

Our businesses are the results of the small and large decisions we make over the years. It is our behavior in the business that ultimately determines the success and Impact we can realize. Some have said that the 4th wave is ,marked by more passionate coffee balancing that passion with good business practice and strategy.

Today will be talking with someone who has been hugely influential in teaching solid and sustainable business behavior to countless coffee professionals and companies world wide.

I happy to welcome Tracy Allen to the show!

Tracy Allen founded Brewed Behavior, a global consulting and education firm dedicated to advancing the specialty coffee industry worldwide in 2008.

Through Brewed Behavior, Tracy has trained and advised hundreds of coffee professionals, roasters, café owners, and organizations across multiple continents. His consulting work focuses on elevating bean quality, optimizing operations, developing world-class training programs, and preparing teams for top-level competition.

With more than 30 years of hands-on experience, Tracy brings unmatched depth to his clients. His journey began as a passionate home roaster in the 1990s, followed by roles as Beverage Specialist at Procter & Gamble (Millstone and Folgers), Operations Manager for a Kansas City roaster, and Co-Owner of Zoka Coffee Roaster & Tea Company in Seattle. At Zoka, he helped establish the company as a leader in both quality and barista training — with its baristas consistently ranking among the top in U.S. Barista Competitions.

Today, Tracy channels this extensive expertise through Brewed Behavior to help clients worldwide achieve excellence. He is the last full-term President of the SCAA and Founding Chair of the WBC Rules & Regulations Committee. He has been a certified U.S. and World Barista Competition judge, an SCA Certified Cupper, a certified Q Grader and Instructor, and a three-time "Super Taster." Through Brewed Behavior, Tracy Allen continues to shape the future of specialty coffee on a global scale.

We Cover:

Understanding Business and Passion in Coffee
The Importance of Financial Discipline
Navigating Growth and Corporate Culture
Consumer Behavior and Coffee Trend
Best Practices for Long-Term Success
Developing Financial Acumen
The Importance of Financial Discipline
Navigating Projections and Inventory Management
Understanding Market Dynamics and Unique Value Propositions

Links:

www.brewedbehavior.com

KEYS TO THE SHOP ALSO OFFERS

1:1 CONSULTING + COACHING!

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email

chris@keystothshop.com

of book a free call now:

https://calendly.com/chrisdeferio/30min

Related episodes:

576: Financial Stability Using Profit First for Coffee Businesses w/ Kim Logsdon of Caffeinate Your Cash

447: Understanding the Business of Coffee w/ Maxwell Colonna-Dashwood

022 : Founder Friday w/ Colin Harmon of 3fe Coffee, Dublin Ireland & Author of the new book, "What I know About Running Coffee Shops"

283 : 5 Bad Reasons to Open a Coffee Shop

SHIFT BREAK! Become Immune to Fear-Based Coffee Marketing

327: Founder Friday! w/ Phuong Tran of Lava Java

489: Tips for Creating a Resilient Cafe

223 : Building a Financially Resilient Business w/ Andrew Carroll

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