Dolby Atmos in cars explained: Why your car is becoming a concert hall | evo India Podcast

What does Dolby Atmos actually mean in a car — and why does it matter more in a car than in your living room?

In this episode of the evo India Podcast, Karan Grover, Senior Director at Dolby Labs, sits down with executive editor, Aatish Mishra to explain exactly how Dolby Atmos and Dolby Vision work in cars, why a car is actually the most perfect listening environment Dolby has ever worked with, and why India is doing things in car audio that have never been done anywhere else in the world.

The conversation covers the detail that will stop most people cold: AR Rahman composed 1,100 individual chimes for the Mahindra BE6 and BE9, all mixed in Dolby Atmos — so when a warning sound tells you there is an obstruction on your left, it genuinely comes from your left. That is not a gimmick. That is object-based audio design applied to a car's entire sound ecosystem.

Karan explains how Dolby Atmos goes from a recording studio to a streaming platform to your car's speakers, why the car is the only listening environment where every speaker position and every seat position is fixed — which makes it the ideal space for Atmos tuning — and how Mahindra Auto became the first manufacturer in the world to put Dolby Atmos on a 4-channel non-branded speaker setup in the XUV 3XO. Mahindra also pushed Dolby to deliver Atmos on the Thar, previously thought impossible at that speaker configuration. Both were firsts. Both happened in India.

The episode also covers the Mercedes-AMG GT63 Electric's synthesized V8 sound and whether it is tuned in Dolby Atmos, how EVs are changing the science of sound design because there is no engine masking the audio environment, why Apple CarPlay supports Atmos playback and what Android's recent update means for wireless Atmos in cars, and where car audio goes from here — including the possibility of film premieres in cars and Dolby Atmos eventually reaching buses, tractors and auto-rickshaws. He also talks about the various cars which have Dolby Atmos like the XUV 7XO, the Maruti Suzuki Victoris, Tata Sierra and more.

Dolby currently works with 38 automobile manufacturers and over 150 car nameplates globally.