Lifestyle Pickups: India’s Next Automotive Obsession?

Lifestyle Pickups: India’s Next Automotive Obsession?

Mahindra has just unveiled its Global Pickup - the Scorpio Lifestyler (just Lifestyler in international markets). But the lifestyle pickup phenomenon has not really caught on in the last 19 years; Mahindra thumbstarted the segment way back in 2007 with the Scorpio Getaway. Since then we have had the Tata Xenon, Isuzu D-Max and V-Cross and of course the Toyota Hilux. Toyota, in fact, just launched the updated Hilux. But the segment remains at less than 5,000 units a year. Editorial Director Sirish Chandran and Senior Editor Aninda Sardar dive deep into the pickup story in India. In this episode:•⁠ ⁠What the Mahindra Scorpio Lifestyler is•⁠ ⁠Where the pick up story started•⁠ ⁠Remembering the Tata Mobile and what happened to it•⁠ ⁠The Scorpio Getaway story•⁠ ⁠Mahindra pick ups in the international market•⁠ ⁠Limitations of the Getaway, revealed to Sirish by an international cricketer•⁠ ⁠The Isuzu pick up story and why it failed to make a dent•⁠ ⁠The aftermath of pandemic and emission norms•⁠ ⁠GST and registration plate challenges for the pickup segment •⁠ ⁠The flourishing commercial pickup story•⁠ ⁠Can the lifestyle segment in India be cracked at all, and who can do it

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