Mike Tornabene: Why BroScience Ended, Gym Culture, YouTube Fame & Building Shell Corp

Mike Tornabene, creator of BroScience and the legendary Dom Mazzetti character, joins Mark Bell on this episode of Mark Bell’s Power Project.Mike talks about the rise of BroScience, why the gym was so intimidating when he first started lifting, how Dom Mazzetti became a way to make fun of fitness culture while also helping people feel more comfortable in the gym, and why he ultimately decided it was time to move on from the character.Mike also breaks down the creative process behind BroScience, the pressure of making every line a joke, how social media has changed comedy and fitness content, and why chasing views can destroy the soul of what you’re trying to create.The guys also get into Shell Corp, Mike’s clothing brand, building a real business, learning through failure, creating products that actually fit well, skateboarding, self-expression, identity, and finding new ways to grow without being trapped by your past success.Follow Mike:Instagram: @miketornabeneBroScienceLife: @dommazzettiShell Corp: @theshellcorpWebsite: theshellcorp.comSpecial perks for our listeners below!🥩 HIGH QUALITY PROTEIN! 🍖 ➢ https://goodlifeproteins.com/ Code POWER to save 20% off site wide, or code POWERPROJECT to save an additional 5% off your Build a Box Subscription!🩸 Get your BLOODWORK/TRT/PEPTIDES! 🩸 ➢ https://marekhealth.com and use code "POWERPROJECT" for 10% off Self-Service Labs and Guided Optimization®.🧠 Methylene Blue: Better Focus, Sleep and Mood 🧠 Use Code POWER10 for 10% off!➢https://troscriptions.com?utm_source=affiliate&ut-m_medium=podcast&ut-m_campaign=MarkBel-I_podcastBest 5 Finger Barefoot Shoes! 👟 ➢ https://Peluva.com/PowerProject Code POWERPROJECT15 to save 15% off Peluva Shoes!Self Explanatory 🍆 ➢ Enlarging Pumps (This really works): https://bit.ly/powerproject1Pumps explained: https://youtu.be/qPG9JXjlhpM?si=JZN09-FakTjoJuaW🚨 The Best Red Light Therapy Devices and Blue Blocking Glasses On The Market! 😎➢https://emr-tek.com/Use code: POWERPROJECT to save 20% off your order!👟 BEST LOOKING AND FUNCTIONING BAREFOOT SHOES 🦶➢https://vivobarefoot.com/powerproject🥶 The Best Cold Plunge Money Can Buy 🥶 ➢ https://thecoldplunge.com/ Code POWERPROJECT to save $150!!➢ https://withinyoubrand.com/ Code POWERPROJECT to save 15% off supplements!➢ https://markbellslingshot.com/ Code POWERPROJECT to save 15% off all gear and apparel!Follow Mark Bell's Power Project Podcast➢ https://www.PowerProject.live➢ https://lnk.to/PowerProjectPodcast➢ Insta: https://www.instagram.com/markbellspowerproject➢ YouTube: https://www.youtube.com/markbellspowerproject