Suitsupply: Fokke de Jong

Suitsupply: Fokke de Jong

When Fokke de Jong started selling suits out of his dorm room in Amsterdam in the late 90's, he wasn’t planning on becoming the next Tom Ford—he just wanted to supply luxury suits at an affordable price. But he was so successful that around 2000, Suitsupply went from his side hustle to his full-time gig. Fokke sourced the best fabrics and production in Italy, and grew the business by selling his wares online long before that was the norm. Suitsupply thrived on Fokke's unorthodox ideas, like when he opened his first physical shop by the side of a highway, or when he goaded competition into suing him over ads. By 2011, Suitsupply had grown beyond Holland, opening stores in cities like London, Milan, and New York. Today, they have over 150 locations worldwide.


This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Casey Herman, with research help from Sam Paulson.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Zappos: Tony Hsieh

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Drybar: Alli Webb

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A decade ago, full-time mom Alli Webb noticed a gap in the beauty market: there was nowhere that just focused on blow-drying hair. Now with 70 locations, Drybar is testament to Webb's motto: Focus on one thing and be the best at it. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Zumba: Beto Perez & Alberto Perlman

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2 Tammi 201737min

Warby Parker: Dave Gilboa & Neil Blumenthal

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Patagonia: Yvon Chouinard

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In 1973, Yvon Chouinard started Patagonia to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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